BRIA AI - OpenText Extended ECM Platform Integration and Automation

Common Integration Use Cases Between BRIA AI and OpenText Extended ECM Platform

1. AI-Generated Product Imagery Stored and Governed in Extended ECM

Data flow: BRIA AI ? OpenText Extended ECM Platform

Marketing and e-commerce teams use BRIA AI to generate product images with different backgrounds, seasonal themes, or audience-specific variations. The approved outputs are automatically stored in OpenText Extended ECM Platform, where they are classified, versioned, and linked to the related product, campaign, or brand record.

• Reduces manual file handling and duplicate asset storage
• Creates a governed repository for approved AI-generated visuals
• Improves auditability for commercial use and brand compliance

2. Asset Enrichment for Campaign and Product Records

Data flow: Bi-directional

OpenText Extended ECM Platform provides the business context for a campaign, product launch, or customer segment, while BRIA AI generates tailored visual variants based on that context. The resulting images are written back to the ECM record so teams can access the full set of approved assets alongside related documents, approvals, and metadata.

• Connects creative output to business records and approval workflows
• Speeds up campaign execution across regions and channels
• Ensures teams work from a single source of truth

3. Controlled Image Editing for Compliance and Brand Updates

Data flow: OpenText Extended ECM Platform ? BRIA AI ? OpenText Extended ECM Platform

When a product image, packaging visual, or promotional asset needs updating, the original file is retrieved from OpenText Extended ECM Platform and sent to BRIA AI for editing, such as background replacement, object removal, or localization changes. The revised version is then returned to the ECM platform with a new version number and approval status.

• Supports controlled revision of approved assets
• Preserves version history and change traceability
• Reduces turnaround time for content refreshes

4. Regional Content Localization and Market Adaptation

Data flow: OpenText Extended ECM Platform ? BRIA AI

Global marketing teams store master product visuals and market requirements in OpenText Extended ECM Platform. BRIA AI uses those source assets to generate localized imagery for different geographies, languages, cultural preferences, or seasonal campaigns. The localized variants are then managed as separate governed assets within the ECM environment.

• Accelerates localization without repeated studio production
• Supports consistent brand presentation across markets
• Helps regional teams request and receive approved variants faster

5. Approval Workflow for AI-Generated Creative Assets

Data flow: BRIA AI ? OpenText Extended ECM Platform

BRIA AI produces multiple image options for a campaign, A/B test, or product page. OpenText Extended ECM Platform routes those assets through formal review and approval workflows involving marketing, legal, compliance, and brand teams before publication or reuse.

• Introduces governance to AI-assisted creative production
• Ensures legal and brand review before external use
• Improves accountability for asset approval decisions

6. Digital Asset Library Expansion with AI Variations

Data flow: BRIA AI ? OpenText Extended ECM Platform

Organizations can use BRIA AI to generate multiple variations of a single master image for different channels, formats, or audience segments. OpenText Extended ECM Platform ingests these variations into the digital asset library, tags them with metadata such as usage rights, campaign, product line, and channel, and makes them searchable for downstream teams.

• Expands the asset library without increasing photo production costs
• Improves findability through structured metadata and classification
• Supports reuse across web, social, email, and marketplace channels

7. Content Operations Reporting and Audit Trail

Data flow: Bi-directional

OpenText Extended ECM Platform tracks asset lifecycle events such as creation, review, approval, and publication, while BRIA AI provides generation details for each visual variant. Together, they create a complete audit trail showing who requested the asset, what source content was used, which edits were applied, and when the final version was approved.

• Improves governance for regulated or brand-sensitive industries
• Supports internal audits and content compliance reviews
• Provides visibility into creative production throughput and cycle times

8. Self-Service Creative Request and Fulfillment Process

Data flow: OpenText Extended ECM Platform ? BRIA AI ? OpenText Extended ECM Platform

Business users submit creative requests through an Extended ECM workflow, including product details, target audience, and campaign requirements. The workflow triggers BRIA AI to generate the requested imagery, then routes the output back into the ECM process for review, storage, and distribution.

• Reduces dependency on manual coordination between teams
• Standardizes intake for creative requests
• Improves speed from request submission to approved asset delivery