BRIA AI - OpenText Information Archive Integration and Automation

Common Integration Use Cases Between BRIA AI and OpenText InfoArchive

1. Archive AI-Generated Marketing Assets with Full Compliance Traceability

Data flow: BRIA AI ? OpenText InfoArchive

Marketing teams generate large volumes of campaign images, product variations, and localized visuals in BRIA AI. Final approved assets, along with metadata such as campaign name, usage rights, approval status, and publication date, are automatically archived in OpenText InfoArchive for long-term retention.

• Preserves a compliant record of all published creative assets
• Supports audit requests and brand governance reviews
• Reduces storage costs in active content repositories

2. Retain Source Images and Edit History for Regulated Industries

Data flow: BRIA AI ? OpenText InfoArchive

Organizations in regulated sectors such as healthcare, financial services, or public sector can archive original images, AI-edited versions, and transformation history from BRIA AI. This creates a defensible record of what was changed, when, and by whom.

• Supports compliance with internal content approval policies
• Provides evidence for legal, regulatory, or brand disputes
• Helps teams reconstruct the full lifecycle of a visual asset

3. Preserve Product Imagery Used in E-Commerce Transactions

Data flow: BRIA AI ? OpenText InfoArchive

E-commerce teams often use BRIA AI to create product images with different backgrounds, seasonal themes, or market-specific variations. Once a product listing goes live, the final image set can be archived in OpenText InfoArchive together with SKU, channel, region, and effective date.

• Maintains historical proof of what customers saw on each channel
• Supports dispute resolution and product content governance
• Enables retention of retired catalog content without keeping it in production systems

4. Archive Campaign Variants for A/B Testing and Performance Analysis

Data flow: BRIA AI ? OpenText InfoArchive

Creative operations teams use BRIA AI to produce multiple image variants for A/B testing across ads, landing pages, and email campaigns. After the test concludes, the winning and losing variants, along with performance metadata, are archived in OpenText InfoArchive for future reference and compliance.

• Creates a searchable history of tested creative concepts
• Helps teams reuse proven visual approaches in future campaigns
• Reduces clutter in active creative libraries while retaining business context

5. Decommission Legacy Digital Asset Repositories While Preserving Visual Content

Data flow: BRIA AI ? OpenText InfoArchive

When organizations modernize their creative stack and move image production to BRIA AI, older asset repositories can be retired. Historical images, derivatives, and associated metadata are migrated into OpenText InfoArchive to preserve access without maintaining the legacy platform.

• Supports application retirement and infrastructure cost reduction
• Preserves access to historical visual records
• Minimizes risk during content platform consolidation

6. Retain Approved Regional and Localized Visual Assets

Data flow: BRIA AI ? OpenText InfoArchive

Global marketing teams use BRIA AI to create localized imagery for different countries, languages, and cultural contexts. Once approved, each regional version is archived with market, language, and approval metadata in OpenText InfoArchive to ensure consistent retention and traceability.

• Improves governance across distributed marketing teams
• Provides a historical record of localized content by market
• Supports regional compliance and brand review requirements

7. Store AI-Generated Content Used in Legal or Contractual Materials

Data flow: BRIA AI ? OpenText InfoArchive

Some organizations use BRIA AI to create visuals for proposals, customer communications, training materials, or contractual documents. Final approved images can be archived in OpenText InfoArchive alongside the related business record to preserve evidence of the content used at the time of issuance.

• Links visual assets to business records and document retention policies
• Supports legal hold and eDiscovery processes
• Ensures long-term access to content embedded in formal business documents

8. Retrieve Archived Visual Assets for Reuse in New Creative Workflows

Data flow: OpenText InfoArchive ? BRIA AI

Creative teams can search OpenText InfoArchive for previously approved images, product shots, or campaign visuals and send selected assets back into BRIA AI for controlled editing, background replacement, or versioning. This allows teams to reuse compliant historical content instead of recreating it from scratch.

• Speeds up content production by reusing approved source material
• Reduces duplicate asset creation and production costs
• Helps ensure new variations are based on retained, approved originals