Brightcove - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between Brightcove and Adobe Experience Manager Sites

1. Embed and Manage Video Assets in AEM Page Authoring

Data flow: Brightcove ? Adobe Experience Manager Sites

Marketing and web teams can pull approved Brightcove videos directly into AEM page components for product pages, landing pages, campaign microsites, and support content. AEM authors can select videos by metadata such as campaign, region, product line, or language without manually downloading and re-uploading files.

• Reduces duplicate asset storage and versioning issues
• Speeds up page publishing for campaigns and product launches
• Ensures the latest approved video is always displayed

2. Personalized Video Experiences Based on AEM Audience Segments

Data flow: Adobe Experience Manager Sites ? Brightcove

AEM audience rules and page context can be used to determine which Brightcove video variant should be shown to a visitor. For example, a visitor from a specific industry, geography, or account segment can see a tailored product demo, testimonial, or promotional video embedded in the page.

• Improves engagement through more relevant video content
• Supports account-based marketing and regional campaigns
• Allows one page template to serve multiple audience needs

3. Publish Video Landing Pages Faster with Centralized Content Governance

Data flow: Bi-directional

Brightcove manages the video library while AEM Sites manages the surrounding web experience, copy, and calls to action. Integration allows content teams to govern video approvals in Brightcove and page approvals in AEM, while keeping both systems aligned through shared metadata and publishing workflows.

• Separates video production from web content management without losing control
• Supports compliance review for regulated industries
• Reduces bottlenecks between creative, legal, and web teams

4. Live Event Streaming Embedded in AEM Event and Campaign Pages

Data flow: Brightcove ? Adobe Experience Manager Sites

Brightcove live streams can be embedded into AEM event pages for webinars, product launches, investor updates, training sessions, or virtual conferences. AEM can also host pre-event registration, agenda content, speaker bios, and post-event replay pages around the live player.

• Creates a complete event experience in one web destination
• Improves attendance and engagement with seamless registration-to-stream flow
• Supports post-event reuse of recordings and highlights

5. Automated Video Content Updates Across Multi-Brand or Multi-Region Sites

Data flow: Brightcove ? Adobe Experience Manager Sites

When a video is updated in Brightcove, AEM pages that reference that asset can automatically reflect the latest version across multiple sites, brands, or regions. This is especially useful for product explainers, compliance videos, and evergreen marketing assets that must remain consistent across many pages.

• Eliminates manual replacement of embedded videos
• Ensures consistency across distributed web properties
• Reduces risk of outdated or non-compliant content remaining live

6. Use Video Engagement Data to Optimize AEM Content Strategy

Data flow: Brightcove ? Adobe Experience Manager Sites

Brightcove analytics such as play rate, completion rate, drop-off points, and audience retention can be fed into AEM reporting or connected analytics workflows. Content teams can use this data to improve page layouts, adjust video placement, shorten long-form content, or replace underperforming assets.

• Helps teams make data-driven content decisions
• Improves conversion by placing the right video in the right context
• Supports continuous optimization of web experiences

7. Streamline Video Localization for Global Web Experiences

Data flow: Bi-directional

Brightcove can store localized video versions, subtitles, and alternate renditions while AEM manages localized page content and regional site structures. Integration allows regional teams to match the correct video language version to the corresponding AEM locale or country site.

• Improves global content consistency and localization accuracy
• Reduces manual coordination between regional marketing teams
• Supports faster rollout of multilingual campaigns

8. Reuse Video Assets Across Campaigns, Product Pages, and Support Content

Data flow: Brightcove ? Adobe Experience Manager Sites

Brightcove can serve as the central video repository while AEM Sites reuses those assets across multiple content types, including marketing pages, knowledge base articles, onboarding flows, and customer support portals. Shared metadata makes it easier to find and reuse the right video without recreating content.

• Maximizes return on video production investment
• Improves consistency across customer-facing touchpoints
• Reduces content duplication and maintenance effort