Brightcove - OpenText Core Content - Metadata Integration and Automation

Common Integration Use Cases Between Brightcove and OpenText Core Content - Metadata

• Centralized video metadata governance for enterprise video libraries
  Use OpenText Core Content - Metadata as the system of record for standardized video metadata such as title, topic, audience, region, language, rights, and retention class, then push approved metadata to Brightcove for publishing and discovery. This improves search accuracy, supports consistent tagging across teams, and reduces manual rework in video operations.
• Automated content classification for marketing and communications videos
  When new videos are uploaded to Brightcove, metadata can be validated or enriched through OpenText Core Content - Metadata before the asset is approved for distribution. Marketing, communications, and compliance teams can apply controlled vocabularies for campaign name, product line, and approval status, ensuring that only properly classified content is published to external channels.
• Rights and compliance control for regulated video content
  OpenText Core Content - Metadata can store governance fields such as usage rights, expiration date, geographic restrictions, and legal review status, which are then synchronized to Brightcove. This helps media, healthcare, financial services, and education organizations prevent unauthorized publishing and automatically flag videos that require removal or re-approval.
• Improved search and discovery across video repositories
  Brightcove video records can be enriched with metadata from OpenText Core Content - Metadata to support more precise filtering and search in downstream content portals, intranets, and DAM environments. Business users can locate videos by campaign, department, event, speaker, or content type without relying on inconsistent free-text tagging.
• Workflow routing for video review and approval
  Metadata rules in OpenText Core Content - Metadata can determine which Brightcove videos require legal, brand, or editorial review based on content type, audience, or region. For example, a product launch video tagged as external and global can be routed for additional approval before Brightcove distribution, reducing publishing risk and improving governance.
• Metadata-driven personalization and audience segmentation
  Brightcove can use metadata maintained in OpenText Core Content - Metadata to segment video delivery by audience, business unit, or campaign. This enables more targeted video experiences on websites or portals, such as showing different product demo videos by industry, geography, or customer lifecycle stage.
• Enterprise reporting on video content performance by business taxonomy
  By aligning Brightcove analytics with standardized metadata from OpenText Core Content - Metadata, organizations can report on engagement by campaign, product, region, or content owner. This gives marketing, communications, and content teams a clearer view of which categories of video drive the most views, completion rates, and conversions.
• Metadata synchronization for DAM and ECM video operations
  In organizations using OpenText Core Content - Metadata as part of a broader DAM or ECM environment, Brightcove can act as the delivery layer while OpenText manages metadata governance. Bi-directional synchronization keeps video assets and their descriptive data aligned across repositories, reducing duplication and ensuring consistent classification across the enterprise.