Brightcove - Smartsheet Integration and Automation

Common Integration Use Cases Between Brightcove and Smartsheet

1. Video Production and Publishing Workflow Tracking

Data flow: Smartsheet to Brightcove, and Brightcove to Smartsheet

Use Smartsheet as the operational hub for planning video production, assigning owners, tracking approvals, and managing publishing dates. Once a video is approved in Smartsheet, the integration can trigger upload or publishing tasks in Brightcove. In return, Brightcove can send back status updates such as upload completion, processing status, or publish confirmation.

Business value: Reduces manual coordination between content, marketing, and video operations teams while improving visibility into production milestones and release readiness.

• Track script, edit, legal review, and final approval stages in Smartsheet
• Automatically notify teams when a Brightcove asset is ready for distribution
• Maintain a single source of truth for launch timelines and ownership

2. Event Video Management for Webinars and Live Streams

Data flow: Smartsheet to Brightcove

Event teams can manage webinar or live event planning in Smartsheet, including speaker coordination, run-of-show tasks, and promotional deadlines. Approved event details can then be pushed to Brightcove to configure the live stream, player settings, and event metadata. After the event, Brightcove analytics can be linked back to Smartsheet for post-event reporting.

Business value: Streamlines end-to-end event execution and reduces the risk of missed setup steps or inconsistent event information across systems.

• Coordinate event checklists, owners, and deadlines in Smartsheet
• Create or update Brightcove live event records from approved plans
• Capture attendance and engagement metrics for post-event review

3. Marketing Campaign Asset Coordination

Data flow: Smartsheet to Brightcove, and Brightcove to Smartsheet

Marketing teams can use Smartsheet to plan campaign calendars, manage creative approvals, and assign launch tasks for video-based campaigns. Once a campaign video is finalized, it can be published through Brightcove and embedded into campaign channels. Brightcove performance data such as views, watch time, and engagement can then flow back into Smartsheet for campaign reporting.

Business value: Improves campaign execution speed and gives marketers a clearer view of how video content contributes to performance.

• Manage campaign milestones and dependencies in Smartsheet
• Publish approved videos to Brightcove for distribution
• Track content performance alongside campaign tasks and deadlines

4. Content Approval and Compliance Sign-Off

Data flow: Smartsheet to Brightcove

Organizations with compliance requirements can use Smartsheet to manage review workflows for legal, brand, accessibility, or regulatory approval. After all required sign-offs are completed, the integration can release the video in Brightcove for public or internal distribution. This is especially useful for regulated industries, corporate communications, and educational content publishing.

Business value: Creates a controlled approval process that reduces publishing risk and ensures only approved content is distributed.

• Route content through structured approval steps in Smartsheet
• Block publishing until required approvals are complete
• Store approval status and audit trail for governance purposes

5. Video Performance Reporting for Leadership Dashboards

Data flow: Brightcove to Smartsheet

Brightcove analytics can be pushed into Smartsheet to support executive dashboards and operational reporting. Teams can combine video engagement metrics with project status, campaign spend, or launch timelines to create a broader view of content effectiveness. This is useful for marketing, communications, and media teams that need to report on both delivery and impact.

Business value: Enables cross-functional reporting without requiring teams to manually compile data from multiple sources.

• Import views, completion rates, and audience engagement into Smartsheet
• Compare video performance across campaigns, regions, or content types
• Build dashboards for leadership and stakeholders

6. Internal Communications and Training Content Operations

Data flow: Smartsheet to Brightcove, and Brightcove to Smartsheet

Corporate communications and learning teams can manage internal video initiatives in Smartsheet, including content requests, review cycles, and rollout schedules. Approved videos can be published in Brightcove for employee access, while usage and engagement data can be returned to Smartsheet to measure adoption. This supports town halls, onboarding, policy updates, and training programs.

Business value: Helps organizations manage internal video programs with better coordination and measurable adoption.

• Plan internal video releases and training calendars in Smartsheet
• Distribute approved content through Brightcove
• Monitor employee engagement and completion trends

7. Portfolio Management for Video Initiatives

Data flow: Bi-directional

Enterprises managing multiple video initiatives can use Smartsheet as the portfolio layer for prioritization, resource planning, and status reporting. Brightcove provides the operational video layer, including asset readiness, publishing status, and audience performance. Together, the platforms give leaders a complete view of video work from planning through delivery and results.

Business value: Improves governance over video investments and helps teams prioritize the highest-value content initiatives.

• Track all active video projects in Smartsheet
• Link each project to Brightcove assets and performance data
• Support portfolio reviews with both delivery and engagement metrics