Bynder - OpenText Legal Hold Integration and Automation

Common Integration Use Cases Between Bynder and OpenText Legal Hold

1. Preserve campaign and brand assets under litigation hold

Data flow: Bynder ? OpenText Legal Hold

When a legal matter involves a product launch, advertising campaign, or brand dispute, legal teams can identify relevant assets in Bynder and place them under hold in OpenText Legal Hold. This helps prevent deletion or modification of approved images, videos, templates, and supporting documents that may be needed for eDiscovery.

• Legal team searches Bynder for campaign folders, brand guidelines, and creative files tied to the matter
• Relevant assets and associated metadata are sent to OpenText Legal Hold as held content
• Deletion or retention actions in Bynder are restricted for those assets
• Reduces risk of spoliation and supports defensible preservation

2. Automatically identify custodians involved in creative and marketing work

Data flow: Bynder ? OpenText Legal Hold

Bynder activity data can help legal teams determine which employees, agencies, or external partners worked on a specific asset or campaign. That information can be used to define custodians in OpenText Legal Hold and ensure the right people are preserved for testimony, review, or collection.

• Asset ownership, comments, approvals, and workflow history are exported from Bynder
• OpenText Legal Hold uses that information to create or update custodian lists
• Legal teams can issue targeted holds instead of broad, disruptive notices
• Improves precision and reduces unnecessary burden on business users

3. Freeze related source files and derivative versions during investigations

Data flow: Bi-directional

Marketing teams often store original creative files, resized derivatives, and localized versions in Bynder. If a legal matter affects a specific asset, the integration can ensure both the original source and all related renditions are preserved in OpenText Legal Hold. If legal later releases the hold, Bynder can restore normal lifecycle rules.

• Bynder sends asset lineage and version relationships to OpenText Legal Hold
• OpenText Legal Hold applies hold status to all related files and versions
• Release notifications return to Bynder when the matter closes
• Prevents accidental deletion of derivative content used across channels and regions

4. Support legal review of externally shared brand portals and partner content

Data flow: Bynder ? OpenText Legal Hold

Bynder brand portals are often used to share approved assets with agencies, distributors, franchisees, and other external stakeholders. If a dispute or compliance issue arises, legal teams can preserve the exact assets that were shared externally, along with access records and publication context, in OpenText Legal Hold.

• Shared asset lists and portal access logs are captured from Bynder
• OpenText Legal Hold stores the evidence needed to show what was distributed and when
• Useful for advertising disputes, trademark issues, and regulatory inquiries
• Creates a defensible record of external brand usage

5. Retain evidence for brand compliance and rights management disputes

Data flow: Bynder ? OpenText Legal Hold

Bynder manages digital rights information, usage restrictions, and approved asset status. When a rights dispute or compliance review occurs, those records can be preserved in OpenText Legal Hold to show who approved an asset, what rights applied, and whether usage stayed within permitted terms.

• Rights metadata, approval history, and usage restrictions are transferred from Bynder
• OpenText Legal Hold preserves the evidence for legal and compliance review
• Helps resolve claims involving expired licenses, unauthorized use, or missing approvals
• Supports faster response to audits and third-party challenges

6. Trigger legal holds from matter initiation in legal systems and notify marketing operations

Data flow: OpenText Legal Hold ? Bynder

When a new matter is opened in OpenText Legal Hold, the system can notify Bynder administrators to preserve relevant assets and suspend retention actions. This is especially useful for marketing operations teams that manage large volumes of campaign content and need clear instructions on what must not be altered or removed.

• New hold notices in OpenText Legal Hold trigger alerts to Bynder admins
• Bynder applies preservation flags or retention exceptions to matching assets
• Marketing teams receive clear guidance on affected folders and campaigns
• Reduces manual coordination between legal, compliance, and marketing

7. Maintain an auditable chain of custody for creative content

Data flow: Bi-directional

For litigation or internal investigations, it is important to show how a creative asset moved through review, approval, distribution, and preservation. By integrating Bynder with OpenText Legal Hold, organizations can maintain a stronger chain of custody by linking asset history with legal hold actions and release events.

• Bynder provides version history, approvals, and access activity
• OpenText Legal Hold records hold issuance, acknowledgments, and release dates
• Combined records support defensible legal and compliance reporting
• Useful for regulated industries and global brands with high content volume

8. Reduce operational disruption by targeting only relevant content and users

Data flow: Bi-directional

Instead of placing broad holds across all marketing content, the integration allows legal teams to target only the assets, folders, and custodians connected to a specific matter. Bynder supplies the content context, while OpenText Legal Hold manages the preservation workflow. This minimizes disruption to ongoing campaigns and content production.

• Bynder identifies the exact campaign, asset set, or region involved
• OpenText Legal Hold applies a narrow, matter-specific hold
• Marketing teams continue normal work on unrelated content
• Improves legal defensibility while protecting business productivity