Canto - OpenText Product Traceability Integration and Automation

Common Integration Use Cases Between Canto and OpenText Product Traceability

Canto is a digital asset management platform used to organize, collaborate on, and distribute approved marketing and product content. OpenText Product Traceability supports product genealogy, compliance, and traceability across the supply chain and product lifecycle. Together, they can connect approved product content with authoritative traceability data to improve accuracy, speed, and governance across teams.

1. Publish approved product images and labels to traceability records

Direction: Canto - OpenText Product Traceability

Marketing or product teams can store approved product images, packaging artwork, labels, and regulatory documents in Canto, then automatically attach the correct assets to product traceability records in OpenText Product Traceability. This ensures that traceability records always reference the latest approved visual and compliance materials.

• Reduces manual file handling and version confusion
• Improves audit readiness with consistent supporting documentation
• Speeds up product launch and packaging updates

2. Sync product master data to organize assets by SKU, lot, or batch

Direction: OpenText Product Traceability - Canto

Product identifiers such as SKU, batch, lot, plant, or region can flow from OpenText Product Traceability into Canto to automatically tag and organize related assets. This helps marketing, quality, and operations teams find the right files quickly by product lineage or production context.

• Improves asset search and retrieval by operational attributes
• Supports structured content governance across product lines
• Reduces time spent manually tagging assets

3. Link compliance-approved packaging artwork to traceability events

Direction: Canto - OpenText Product Traceability

When packaging artwork, ingredient statements, or regulatory labels are approved in Canto, the integration can push the final version into OpenText Product Traceability and associate it with specific production or release events. This creates a clear record of which approved content was used for each product run.

• Strengthens compliance and recall support
• Creates a defensible record of approved packaging versions
• Helps quality teams verify what was used in production

4. Surface traceability status inside asset workflows for controlled publishing

Direction: OpenText Product Traceability - Canto

Traceability milestones such as approved, on hold, released, or recalled can be sent to Canto to control how related assets are shared or published. For example, assets tied to a recalled batch can be flagged or restricted in Canto to prevent accidental reuse in campaigns or customer communications.

• Prevents distribution of outdated or noncompliant materials
• Supports governance across marketing and operations
• Reduces risk of brand or regulatory exposure

5. Create a single source of truth for product launch content and traceability evidence

Direction: Bi-directional

During product launches, Canto can manage launch assets such as product photography, sell sheets, and training materials, while OpenText Product Traceability maintains the evidence trail for product origin, production, and compliance. Integrating the two gives launch teams a complete view of both customer-facing content and operational proof points.

• Improves launch coordination across marketing, quality, and supply chain teams
• Reduces delays caused by missing approvals or documentation
• Supports faster, more controlled product introductions

6. Attach recall communications and customer notices to affected product records

Direction: Canto - OpenText Product Traceability

When a recall or field action is initiated, approved communication templates, customer notices, and visual instructions stored in Canto can be linked to the affected product records in OpenText Product Traceability. This helps teams quickly assemble accurate, consistent recall communications tied to the correct product population.

• Accelerates response time during quality incidents
• Ensures consistent messaging across internal and external stakeholders
• Improves traceability of communication assets used in the event

7. Maintain historical asset versions for product genealogy and audits

Direction: Bi-directional

Canto can provide version-controlled access to historical assets such as labels, manuals, and product sheets, while OpenText Product Traceability stores the product genealogy and event history. Linking the two allows auditors and internal reviewers to see exactly which asset version corresponded to a specific product batch or release.

• Supports regulatory audits and internal investigations
• Provides historical context for product changes over time
• Improves accountability across content and operations teams