CELUM - 3Play Media Integration and Automation

Integrate CELUM Digital Asset Management (DAM) and 3Play Media Video Platform apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between CELUM and 3Play Media

CELUM and 3Play Media complement each other well in enterprise content operations. CELUM manages and governs digital assets, while 3Play Media specializes in media accessibility services such as transcription, captions, subtitles, and audio description. Integrating the two helps marketing, communications, and content teams produce compliant, reusable, and globally distributed media faster.

1. Automated caption and subtitle production for video assets

Data flow: CELUM to 3Play Media, then 3Play Media to CELUM

When a video is approved in CELUM, the asset is automatically sent to 3Play Media for transcription, captioning, or subtitle generation.
Completed caption files are returned to CELUM and linked to the original video asset as governed derivatives.
Teams can publish accessible video content faster across websites, social channels, and internal portals.

Business value: Reduces manual handoffs, shortens turnaround time, and improves accessibility compliance.

2. Centralized management of multilingual subtitle files

Data flow: Bi-directional

CELUM stores the master video and associated language versions.
3Play Media generates subtitle files in multiple languages and returns them to CELUM for version control and distribution.
Marketing teams can reuse approved media across regions without managing subtitle files in separate tools or shared drives.

Business value: Supports global content localization and ensures consistent media governance across markets.

3. Accessibility workflow triggered by content approval

Data flow: CELUM to 3Play Media

Once a video asset reaches an approved status in CELUM, an integration automatically creates a request in 3Play Media for captions, transcripts, or audio description.
Project teams no longer need to manually track which assets still require accessibility services.
Completion status can be written back to CELUM so downstream teams know when the asset is ready for publishing.

Business value: Creates a repeatable compliance process and reduces the risk of publishing inaccessible content.

4. Transcript enrichment for search and content reuse

Data flow: 3Play Media to CELUM

3Play Media delivers transcripts that are attached to the corresponding video assets in CELUM.
CELUM can use transcript text to improve asset searchability, tagging, and content discovery.
Editorial and campaign teams can repurpose transcript content into blog posts, summaries, FAQs, or social snippets.

Business value: Increases content reuse, improves findability, and extends the value of video investments.

5. Rights-aware distribution of accessible media assets

Data flow: Bi-directional

CELUM manages usage rights, expiration dates, and approved distribution channels for video assets.
3Play Media processes only the assets that are cleared for external use or specific regional distribution.
Returned caption and subtitle files inherit the same governance rules in CELUM, preventing unauthorized use.

Business value: Aligns accessibility production with rights management and reduces legal or brand compliance issues.

6. Automated handoff for event and webinar post-production

Data flow: CELUM to 3Play Media

Recorded webinars, product launches, and event videos are uploaded to CELUM after production.
CELUM routes the files to 3Play Media for captions and transcripts as part of the post-event workflow.
Once completed, the accessible versions are stored back in CELUM and distributed to CMS, learning platforms, or sales enablement tools.

Business value: Speeds post-event content publishing and improves accessibility for demand generation and internal communications.

7. Audit-ready accessibility documentation