CELUM - Axiell Integration and Automation

Common Integration Use Cases Between CELUM and Axiell

CELUM and Axiell complement each other well in organizations that need both strong digital asset management and robust collection or preservation management. CELUM can act as the operational hub for approved media and campaign-ready content, while Axiell serves as the authoritative system for cultural heritage metadata, collection records, and preservation context. Integrating the two platforms helps reduce duplicate work, improve asset discoverability, and ensure that public-facing content stays aligned with collection data and rights information.

1. Publish collection images and media from Axiell to CELUM for marketing and public engagement

Direction: Axiell to CELUM

Museums and archives often store high-value object images, exhibition photos, and audio or video documentation in Axiell, but marketing teams need easy access to approved versions for campaigns, websites, and social media. An integration can automatically push selected media and associated metadata from Axiell into CELUM, where content teams can reuse them in branded materials.

• Reduces manual file exports and re-uploading
• Ensures marketing uses approved, high-quality assets
• Preserves collection metadata such as object ID, creator, date, and rights

2. Sync rights and usage restrictions from Axiell into CELUM asset governance

Direction: Axiell to CELUM

Cultural heritage institutions often manage complex rights, licensing, and access restrictions in Axiell. By synchronizing this information into CELUM, digital teams can see whether an image can be used publicly, internally, or only under specific conditions. This prevents accidental misuse of restricted assets in campaigns or digital publications.

• Improves compliance with copyright and donor restrictions
• Supports automated approval checks in CELUM workflows
• Helps teams avoid legal and reputational risk

3. Return enriched campaign metadata from CELUM to Axiell after publication

Direction: CELUM to Axiell

When assets are used in exhibitions, online collections, or promotional campaigns, CELUM can capture usage details such as campaign name, publication date, channel, and version. Sending this information back to Axiell creates a record of where and how collection assets were used, which is valuable for reporting, provenance tracking, and future reuse decisions.

• Creates a usage history for collection-related media
• Supports reporting on asset distribution and public exposure
• Improves traceability across departments

4. Automate approval workflows for public-facing collection assets

Direction: Bi-directional

Before a collection image or archival item is published, it may need review by curators, rights managers, and communications teams. Axiell can provide the authoritative record and collection context, while CELUM can manage the review and approval process for publication-ready files. Once approved in CELUM, the status can be updated in Axiell so both systems reflect the same publication state.

• Speeds up cross-functional approvals
• Reduces email-based review cycles
• Keeps collection and marketing teams aligned on asset status

5. Synchronize descriptive metadata to improve asset search and discovery

Direction: Axiell to CELUM

Axiell typically contains rich descriptive metadata for objects, collections, and archival materials. Integrating this metadata into CELUM makes it easier for non-specialist users to search and find the right asset by object name, collection, period, location, or subject. This is especially useful for large institutions with thousands of assets and multiple departments.

• Improves search accuracy in CELUM
• Reduces duplicate tagging and manual metadata entry
• Helps teams locate assets faster for exhibitions and campaigns

6. Manage derivative assets and renditions for digital publishing

Direction: CELUM to Axiell

CELUM is well suited for storing derivatives such as web-optimized images, thumbnails, banners, and social media formats. These derivatives can be linked back to the original collection record in Axiell, allowing institutions to maintain a clear relationship between preservation masters and published versions. This supports consistent public access while protecting the integrity of archival originals.

• Separates preservation masters from publication derivatives
• Supports controlled reuse across channels
• Maintains a clear link between original and derivative files

7. Support digital exhibitions and online collections with synchronized content packages

Direction: Bi-directional

For digital exhibitions or online collection portals, Axiell can provide authoritative object records and preservation assets, while CELUM can package supporting media such as promotional graphics, curator portraits, teaser videos, and campaign banners. A bi-directional integration ensures that the public portal and internal content teams work from the same approved content set.

• Accelerates launch of digital exhibitions
• Improves consistency between collection data and promotional content
• Enables coordinated updates across public and internal systems

8. Archive published campaign assets back into the collection record

Direction: CELUM to Axiell

After a campaign or exhibition closes, final published assets such as posters, brochures, landing page images, and social media creatives can be archived in Axiell as part of the institution?s historical record. This creates a complete view of how collection items were presented to the public over time and supports institutional memory and future research.

• Preserves a record of outreach and exhibition materials
• Supports long-term institutional archiving
• Makes it easier to reference past campaigns for future planning

Overall, integrating CELUM and Axiell helps cultural institutions bridge the gap between collection management and content delivery. The result is better governance, faster publishing, and more reliable reuse of cultural assets across departments and channels.