CELUM - Braze Integration and Automation

Common Integration Use Cases Between CELUM and Braze

1. Approved campaign assets from CELUM to Braze for omnichannel activation

Data flow: CELUM ? Braze

Marketing teams can store final approved banners, images, videos, and copy variants in CELUM and automatically push the approved versions into Braze for use in email, push, in-app, and SMS campaigns. This ensures that only brand-compliant, legally cleared assets are used in customer communications.

Business value: Reduces manual file handling, prevents use of outdated creative, and speeds up campaign launch across channels.

2. Rights-managed asset delivery based on campaign audience and region

Data flow: CELUM ? Braze

CELUM can provide Braze with asset metadata such as usage rights, expiration dates, language, region, and channel restrictions. Braze can then select only the assets that are valid for a specific audience segment or market, helping teams avoid compliance issues and localized content errors.

Business value: Improves governance, supports regional marketing execution, and lowers legal and brand risk.

3. Campaign performance feedback from Braze to CELUM for asset optimization

Data flow: Braze ? CELUM

Braze engagement data such as click-through rates, conversion rates, and message performance can be sent back to CELUM and linked to the source creative assets. Content teams can use this insight to identify which visuals, formats, and messages perform best and retire underperforming assets faster.

Business value: Creates a closed-loop content optimization process and improves future creative decisions.

4. Dynamic content personalization using CELUM asset variants in Braze

Data flow: CELUM ? Braze

CELUM can manage multiple approved variants of the same asset, such as different product images, seasonal banners, or localized visuals. Braze can retrieve the correct variant based on customer profile attributes, campaign logic, or market rules to deliver more relevant messages.

Business value: Increases personalization quality while keeping asset governance centralized.

5. Automated asset updates for always current customer communications

Data flow: CELUM ? Braze

When a product image, promotion banner, or brand element is updated in CELUM, the new version can automatically replace the outdated asset in Braze campaigns and templates. This is especially useful for time-sensitive promotions, product launches, and regulated industries where content accuracy matters.

Business value: Eliminates stale content, reduces rework, and ensures consistency across active campaigns.

6. Cross-team workflow from content approval to campaign execution

Data flow: Bi-directional

Creative and brand teams can manage asset creation, review, and approval in CELUM, then notify Braze users when assets are ready for activation. Braze campaign teams can provide feedback or request revisions directly into the content workflow, creating a smoother handoff between content production and customer engagement.

Business value: Improves collaboration between marketing operations, creative, and lifecycle teams while shortening campaign cycle times.

7. Centralized asset governance for multi-brand or multi-market messaging

Data flow: CELUM ? Braze

Organizations managing multiple brands, business units, or countries can use CELUM as the source of truth for approved brand assets and distribute the correct content packages to Braze by market, brand, or product line. Braze then uses those assets in localized customer journeys without requiring separate content repositories.

Business value: Supports scalable global marketing operations and maintains brand consistency across distributed teams.