CELUM - Microsoft Teams Integration and Automation

Common Integration Use Cases Between CELUM and Microsoft Teams

1. Share approved digital assets from CELUM into Teams project channels

Data flow: CELUM ? Microsoft Teams

Marketing and creative teams can automatically post approved images, videos, campaign banners, and brand files from CELUM into the relevant Teams channel for a launch, region, or product team. This gives stakeholders immediate access to the latest approved content without searching through email or shared drives.

• Reduces time spent locating final assets
• Improves brand consistency by sharing only approved files
• Supports faster campaign execution across distributed teams

2. Send CELUM approval notifications and review tasks to Teams

Data flow: CELUM ? Microsoft Teams

When an asset enters review or approval in CELUM, Teams can notify the assigned reviewers with a direct link to the asset, due date, and approval status. Reviewers can collaborate in Teams while the formal approval remains governed in CELUM.

• Speeds up review cycles
• Keeps approvers informed in their primary collaboration tool
• Maintains governance and auditability in CELUM

3. Capture Teams feedback and route it into CELUM asset workflows

Data flow: Microsoft Teams ? CELUM

Comments, decisions, and feedback gathered in Teams meetings or chat can be pushed into CELUM as review notes or workflow comments tied to a specific asset. This is useful for creative reviews, localization approvals, and campaign sign-off discussions.

• Eliminates manual copying of feedback between systems
• Creates a single record of review decisions
• Improves traceability for compliance and governance

4. Notify cross-functional teams in Teams when new content is published in CELUM

Data flow: CELUM ? Microsoft Teams

When a new version of a brochure, product image, or campaign package is published in CELUM, Teams can alert sales, regional marketing, product, and agency teams. The message can include the asset name, version, usage rights, and a link to the approved file.

• Ensures teams use the latest version
• Reduces risk of outdated or non-compliant content being shared
• Supports coordinated go-to-market execution

5. Use Teams as a collaboration front end for CELUM asset requests

Data flow: Microsoft Teams ? CELUM

Business users can request new assets, variants, or translations from within Teams, and those requests can be created in CELUM as tasks or workflow items for the content team. This is effective for regional teams requesting localized materials or sales teams requesting custom collateral.

• Creates a simple intake process for content requests
• Improves visibility into demand and workload
• Helps marketing teams prioritize requests based on business need

6. Coordinate campaign launch readiness using Teams and CELUM status updates

Data flow: Bi-directional

CELUM workflow milestones such as draft, in review, approved, and published can be synchronized with Teams channels or chat notifications. Teams users can discuss launch readiness while CELUM remains the system of record for asset status and governance.

• Provides real-time visibility into content readiness
• Aligns creative, marketing, legal, and regional teams
• Reduces launch delays caused by unclear asset status

7. Centralize meeting outcomes and action items related to content governance

Data flow: Microsoft Teams ? CELUM

After a Teams meeting about brand compliance, campaign planning, or content review, key decisions and action items can be stored in CELUM alongside the related asset or project. This helps teams retain context for future revisions and audits.

• Preserves decision history with the asset record
• Improves accountability for follow-up actions
• Supports regulated industries that require documented approvals