CELUM - Storyteq Integration and Automation

Common Integration Use Cases Between CELUM and Storyteq

1. Approved Brand Assets from CELUM to Storyteq for Dynamic Creative Production

Flow: CELUM ? Storyteq

Marketing teams store master brand assets, logos, product images, and campaign visuals in CELUM after approval and rights validation. These approved assets are then automatically pushed into Storyteq, where creative teams use them to generate localized banners, display ads, social creatives, and other templated content variants.

Business value: Reduces manual asset handoff, ensures only approved content is used in production, and speeds up campaign rollout across markets.

2. Campaign Variant Outputs from Storyteq Back to CELUM for Central Governance

Flow: Storyteq ? CELUM

Once Storyteq generates multiple versions of a campaign asset, the final renditions can be sent back to CELUM with metadata such as campaign name, market, language, format, and usage rights. CELUM then becomes the central repository for storing, governing, and distributing the final approved outputs.

Business value: Creates a single source of truth for finished assets, improves discoverability for downstream teams, and supports auditability and brand governance.

3. Automated Localization of Campaign Assets Using CELUM Source Files and Storyteq Templates

Flow: CELUM ? Storyteq, with results returned to CELUM

CELUM provides the master creative files, product imagery, and copy-approved source materials. Storyteq uses these inputs to automate localization across languages, regions, and formats. The localized outputs are then stored back in CELUM for regional teams to access and publish.

Business value: Eliminates repetitive manual adaptation work, shortens localization cycles, and helps global teams launch consistent campaigns faster.

4. Rights and Expiration Control for Time-Sensitive Campaign Assets

Flow: CELUM ? Storyteq

CELUM manages usage rights, expiration dates, and approval status for assets. When integrated with Storyteq, only assets that are valid for a specific region, channel, or time period are made available for creative generation. Expired or restricted assets are automatically excluded from Storyteq templates.

Business value: Reduces compliance risk, prevents accidental misuse of licensed content, and supports controlled campaign execution.

5. Product Launch Asset Synchronization for Fast Multi-Channel Campaigns

Flow: CELUM ? Storyteq

For product launches, CELUM can supply the latest product photography, packaging visuals, and brand-approved messaging to Storyteq. Storyteq then generates channel-specific creative variants for paid media, email, retail, and social campaigns using the same approved source materials.

Business value: Aligns product marketing and creative operations, reduces launch delays, and ensures consistent messaging across all channels.

6. Regional Marketing Teams Access Storyteq Outputs Through CELUM

Flow: Storyteq ? CELUM

Regional marketing teams often need quick access to final creative assets without working directly in production tools. Storyteq outputs can be published into CELUM with structured metadata so local teams can search, download, and reuse the correct versions for their markets.

Business value: Improves asset reuse, reduces duplicate requests to central marketing teams, and gives regional teams faster access to ready-to-use content.

7. Closed-Loop Creative Workflow for Approval, Production, and Distribution

Flow: Bi-directional

CELUM manages the upstream approval process for source assets and campaign materials. After approval, Storyteq produces the required variants. Final outputs are then returned to CELUM for governance and distribution to downstream systems such as CMS, PIM, or media channels.

Business value: Establishes a controlled end-to-end workflow from asset creation to final delivery, improving accountability and reducing handoff errors between marketing, creative, and regional teams.