Centric - Air Inc. Integration and Automation

Common Integration Use Cases Between Centric and Air Inc.

1. Product development handoff from Centric to Air Inc. for launch readiness

Data flow: Centric ? Air Inc.

When a product reaches approved status in Centric, core product records such as style number, SKU, colorways, materials, size sets, and launch dates can be sent to Air Inc. to create the operational record needed for downstream execution. This ensures Air Inc. receives accurate, approved product data without manual re-entry.

Business value: Reduces launch delays, eliminates duplicate data entry, and improves consistency between product development and operational systems.

2. Product change synchronization during development

Data flow: Bi-directional

Centric manages design and product lifecycle changes, while Air Inc. can reflect operational updates such as availability, fulfillment constraints, or launch exceptions. Integrating the two systems allows approved changes in Centric to update Air Inc., and operational feedback from Air Inc. to be visible to product teams in Centric.

Business value: Keeps both teams aligned on the latest product status and reduces errors caused by outdated specifications.

3. Assortment and launch calendar alignment

Data flow: Centric ? Air Inc.

Centric can publish assortment plans, seasonal launch milestones, and product readiness dates to Air Inc. so operations teams can align inventory planning, channel setup, and launch execution. This is especially useful for seasonal or multi-channel product launches where timing is critical.

Business value: Improves launch coordination across merchandising, operations, and commercial teams.

4. Approved product content distribution for downstream systems

Data flow: Centric ? Air Inc.

Once product content is finalized in Centric, structured product attributes, descriptions, and variant data can be transferred to Air Inc. for use in operational workflows, partner communications, or connected commerce processes. This creates a single source of truth for approved product information.

Business value: Ensures downstream teams work from validated product data and reduces content inconsistencies.

5. Sample and prototype status tracking

Data flow: Bi-directional

Centric can manage sample development stages, while Air Inc. can receive status updates when samples are approved, rejected, or require revision. If Air Inc. tracks logistics or fulfillment of physical samples, those updates can be sent back to Centric to keep product teams informed.

Business value: Speeds up sample review cycles and improves visibility into development progress.

6. Product readiness and exception management

Data flow: Air Inc. ? Centric

If Air Inc. identifies issues such as missing data, operational constraints, or launch blockers, those exceptions can be pushed back into Centric as tasks, comments, or status flags. Product teams can then resolve issues before launch.

Business value: Creates a closed-loop process for resolving launch risks early and avoiding downstream disruption.

7. Master data governance for product records

Data flow: Bi-directional

Centric can serve as the system of record for product development attributes, while Air Inc. can maintain operational fields relevant to execution. Integration rules can govern which system owns each data element, ensuring controlled updates and reducing conflicting records.

Business value: Strengthens data governance, improves auditability, and supports cleaner enterprise master data management.

8. New product introduction workflow automation

Data flow: Centric ? Air Inc.

When a new product is approved in Centric, the integration can automatically trigger record creation, workflow initiation, or notification in Air Inc. This removes manual steps from the new product introduction process and helps teams move faster from development to execution.

Business value: Accelerates time-to-market and reduces operational overhead during product launches.