Home | Connectors | Centric | Centric - Braze Integration and Automation
Data flow: Centric ? Braze
When a product reaches an approved launch stage in Centric, key product attributes such as name, category, launch date, features, and approved descriptions can be sent to Braze to trigger pre-built campaign journeys. Marketing teams can immediately build personalized email, SMS, and push campaigns using finalized product data without waiting for manual handoffs.
Business value: Speeds up go-to-market execution, reduces launch delays, and ensures customer-facing messaging is aligned with approved product information.
Data flow: Centric ? Braze
As product details change during development, Centric can push updated attributes to Braze so customer engagement campaigns always reflect the latest product information. This is especially useful for seasonal collections, configurable products, or products with region-specific variations.
Business value: Prevents outdated messaging, improves campaign accuracy, and supports more relevant personalization at scale.
Data flow: Centric ? Braze
Centric can provide product readiness and availability milestones, such as sample approved, production complete, or launch live, to Braze. Braze can then activate audience segments and send targeted messages to customers who have shown interest in those products or categories.
Business value: Enables timely engagement tied to product lifecycle events and increases conversion opportunities around launch windows.
Data flow: Centric ? Braze
Centric-managed product content such as feature highlights, material details, usage notes, and sustainability claims can be distributed to Braze for use in lifecycle campaigns. Marketing teams can incorporate approved product storytelling into onboarding, replenishment, and promotional journeys.
Business value: Improves message consistency across teams, reduces content rework, and supports richer customer education.
Data flow: Braze ? Centric
Braze campaign performance data such as click-through rates, conversion rates, and product interest by segment can be sent back to Centric for product and merchandising teams to review. This helps teams understand which product features, categories, or launches generate the strongest customer response.
Business value: Creates a feedback loop between customer engagement and product strategy, helping teams prioritize future product development based on real demand signals.
Data flow: Bi-directional
Centric can provide region-specific product variants, compliance status, and launch readiness, while Braze can use that data to deliver localized campaigns by market, language, or customer segment. This is valuable for global brands managing staggered launches across multiple regions.
Business value: Supports controlled international rollouts, reduces compliance risk, and improves localization efficiency.
Data flow: Centric ? Braze
If a product launch is delayed, discontinued, or moved to a different release phase in Centric, Braze can automatically pause, update, or reroute related campaigns. This prevents customers from receiving messages about unavailable or unapproved products.
Business value: Reduces manual campaign maintenance, avoids customer confusion, and protects brand credibility.
Data flow: Centric ? Braze
Centric can share product milestone dates and launch schedules with Braze so lifecycle journeys can be timed around development and release events. Braze can then schedule teaser, launch, and post-launch follow-up communications based on the product calendar.
Business value: Improves cross-team coordination between product, marketing, and operations, while ensuring campaigns are delivered at the right time in the product lifecycle.
CyanGate, LLC
+1 (833) DAM-XPRT (326-9778) 
contactus@oneteg.com
