Centric - Papirfly Integration and Automation

Common Integration Use Cases Between Centric and Papirfly

Centric is a product lifecycle management platform used to manage product development, collaboration, and product data from concept to launch. Papirfly is a brand and digital asset management platform that helps teams create, manage, and distribute on-brand marketing content and assets. Together, they can connect product development with brand execution, ensuring that approved product information and visuals are consistently used across marketing, sales, and e-commerce channels.

1. Publish approved product data from Centric to Papirfly for campaign and content creation

When product attributes, descriptions, and launch details are finalized in Centric, they can be pushed to Papirfly so marketing teams can use approved information in campaign materials, product pages, and sales collateral.

• Data flow: Centric to Papirfly
• Business value: Reduces manual rekeying, prevents inconsistent product messaging, and speeds up campaign production.

2. Sync product imagery and technical assets from Centric to Papirfly

Centric often stores product-related images, spec sheets, and development assets. Integrating these with Papirfly allows brand and marketing teams to access the latest approved visuals and documents in a centralized asset library.

• Data flow: Centric to Papirfly
• Business value: Ensures teams always work with current, approved assets and avoids use of outdated product visuals.

3. Feed brand-approved marketing assets from Papirfly back into Centric for product launch readiness

Marketing teams can create launch-ready assets in Papirfly, such as product banners, lifestyle images, and promotional graphics. These can be linked back to Centric so product teams can confirm that launch materials are aligned with the product release plan.

• Data flow: Papirfly to Centric
• Business value: Improves launch coordination and gives product teams visibility into marketing readiness.

4. Connect product master data with localized content variants for regional teams

Centric can provide the core product record, while Papirfly manages localized marketing content and language variants. This supports regional teams that need market-specific product messaging without changing the approved source product data.

• Data flow: Bi-directional
• Business value: Supports faster localization, reduces duplication, and maintains consistency across markets.

5. Trigger asset updates in Papirfly when product specifications change in Centric

If a product specification, packaging detail, or compliance statement changes in Centric, the integration can flag related assets in Papirfly for review and update. This is especially useful for regulated or fast-moving product categories.

• Data flow: Centric to Papirfly
• Business value: Reduces risk of publishing incorrect claims or outdated product information.

6. Use Papirfly to distribute launch assets based on product status in Centric

Once a product reaches an approved or launch-ready status in Centric, Papirfly can automatically make the associated assets available to sales, retail, and e-commerce teams. This creates a controlled release process tied to product milestones.

• Data flow: Centric to Papirfly
• Business value: Improves launch governance and ensures assets are released only when the product is ready.

7. Maintain a single source of truth for product and brand alignment across teams

Centric can remain the system of record for product development, while Papirfly serves as the system of record for brand-approved content and assets. Integration between the two ensures that product, marketing, and commercial teams work from aligned information throughout the product lifecycle.

• Data flow: Bi-directional
• Business value: Strengthens cross-functional collaboration, reduces approval delays, and improves consistency from development to market.