Centric - Ziflow Integration and Automation

Common Integration Use Cases Between Centric and Ziflow

1. Product Launch Asset Review Linked to Product Development Milestones

Direction: Centric ? Ziflow

When a product reaches a key stage in Centric, such as design freeze or pre-launch approval, the related marketing assets, packaging artwork, and product copy can be sent to Ziflow for structured review and approval. This ensures creative teams review the latest approved product data before assets are finalized.

• Reduces delays between product readiness and campaign execution
• Ensures launch materials reflect approved product specifications
• Creates a controlled approval process for cross-functional teams

2. Approved Product Information Routed to Creative Proofing

Direction: Centric ? Ziflow

Centric can provide approved product attributes such as dimensions, materials, colorways, and compliance notes to Ziflow as reference content for packaging, catalog, and digital creative proofs. Reviewers can validate that artwork and content match the source of truth in Centric before publication.

• Minimizes errors caused by outdated product information
• Improves consistency across packaging, e-commerce, and print assets
• Supports faster approval cycles with fewer revision rounds

3. Creative Approval Status Returned to Product Teams

Direction: Ziflow ? Centric

Once a proof is approved in Ziflow, the approval status and final asset reference can be written back to Centric. Product managers and development teams gain visibility into which launch materials are approved and ready, helping coordinate downstream release activities.

• Provides a single view of product and content readiness
• Improves launch coordination across merchandising, marketing, and operations
• Creates traceability between product records and approved creative assets

4. Packaging Artwork Review for Compliance and Regulatory Signoff

Direction: Centric ? Ziflow, then Ziflow ? Centric

For regulated or detail-sensitive products, Centric can trigger packaging artwork into Ziflow for review by legal, compliance, and regional teams. After approval, Ziflow can return signoff status to Centric so the product record reflects that the packaging is cleared for production.

• Supports audit-ready approval workflows
• Reduces risk of non-compliant packaging going to print
• Improves accountability across legal, product, and creative teams

5. Change-Driven Reproofing of Marketing Assets

Direction: Centric ? Ziflow

When a product attribute changes in Centric, such as a size update, ingredient change, or revised claim, the affected creative files can be automatically routed back into Ziflow for reproofing. This ensures all dependent assets are reviewed again before release.

• Prevents outdated content from reaching customers
• Automates rework when product data changes late in the cycle
• Helps teams manage version control across product and creative workflows

6. New Product Introduction Workflow for Cross-Functional Teams

Direction: Bi-directional

As a new product is created in Centric, a corresponding proofing workflow can be initiated in Ziflow for launch assets such as sell sheets, digital banners, and packaging mockups. As approvals progress in Ziflow, status updates can be synchronized back to Centric to keep product launch planning aligned.

• Connects product development and creative production in one workflow
• Improves visibility into launch dependencies
• Helps teams identify bottlenecks before launch dates slip

7. Final Approved Creative Linked to Product Record for Audit and Reuse

Direction: Ziflow ? Centric

After final approval in Ziflow, the approved proof version, comments history, and final asset link can be stored in Centric as part of the product record. This gives product teams a reliable reference for future line extensions, seasonal updates, and audit requirements.

• Creates a complete product and content history
• Speeds reuse of approved assets for future campaigns
• Supports governance and traceability across the product lifecycle