Consonance - Brandfolder Integration and Automation

Common Integration Use Cases Between Consonance and Brandfolder

Consonance and Brandfolder complement each other well in publishing operations. Consonance manages the editorial, production, rights, and metadata workflow for books, while Brandfolder provides a controlled environment for storing, organizing, and distributing approved brand and marketing assets. Integrating the two platforms helps publishers keep title metadata, cover art, promotional materials, and brand-approved content aligned across teams and channels.

1. Automatically attach approved cover art and marketing assets to title records

Data flow: Brandfolder to Consonance

When a cover, jacket image, author photo, or marketing graphic is approved in Brandfolder, the asset and its metadata can be pushed into the corresponding title record in Consonance. This gives editorial, production, and rights teams immediate access to the latest approved files without manual searching or file transfers.

• Reduces version confusion during production
• Ensures title records always reference the approved asset
• Speeds up handoff from marketing to publishing operations

2. Sync title metadata from Consonance to Brandfolder for asset organization

Data flow: Consonance to Brandfolder

Consonance can send key title metadata such as book title, author, imprint, ISBN, format, publication date, and edition status to Brandfolder. Brandfolder can then use that metadata to automatically tag and organize related assets, making it easier for marketing teams to find the right files by title or campaign.

• Improves asset searchability by title and imprint
• Supports consistent naming and tagging across departments
• Reduces manual metadata entry in the DAM

3. Publish approved assets from Brandfolder into downstream production workflows

Data flow: Brandfolder to Consonance

Once marketing or design teams approve final assets in Brandfolder, those files can be routed into Consonance as production-ready inputs for print, digital, or audio release workflows. This is especially useful for cover files, spine artwork, author bios, and promotional copy that must be locked before publication.

• Creates a controlled approval-to-production handoff
• Minimizes the risk of using outdated creative files
• Supports faster release readiness across formats

4. Keep marketing and editorial teams aligned on publication milestones

Data flow: Bi-directional

Consonance can share milestone updates such as manuscript lock, cover approval, proof completion, and publication date changes with Brandfolder, while Brandfolder can reflect asset approval status back to Consonance. This gives both publishing and marketing teams a shared view of what is ready, what is pending, and what still needs review.

• Improves cross-functional coordination
• Helps marketing plan campaigns around actual production status
• Reduces delays caused by misaligned timelines

5. Centralize rights-approved promotional assets for regional or edition-specific use

Data flow: Consonance to Brandfolder

Consonance manages rights and edition details, which can be used to control which promotional assets are stored and distributed in Brandfolder. For example, a publisher can tag assets by territory, language, format, or rights window so regional teams only access materials approved for their market.

• Supports rights-compliant asset distribution
• Prevents unauthorized use of restricted materials
• Improves governance for international publishing teams

6. Deliver final title assets to sales and channel partners from a single source of truth

Data flow: Consonance to Brandfolder

After a title is finalized in Consonance, the approved cover, author image, synopsis, and marketing copy can be published to Brandfolder for use by sales teams, distributors, and channel partners. Brandfolder then serves as the controlled access point for external sharing and brand-safe distribution.

• Ensures partners receive current, approved materials
• Reduces duplicate file sharing across email and shared drives
• Improves consistency across retailer and sales enablement content

7. Track asset usage by title and campaign for publishing performance reviews

Data flow: Bi-directional

Brandfolder usage analytics can be linked back to title records in Consonance to show which assets are being downloaded, shared, or used most often. Publishing teams can use this information to evaluate which covers, author images, or promotional materials are supporting launch performance and which assets may need replacement or refresh.

• Provides insight into asset effectiveness by title
• Supports better marketing and cover strategy decisions
• Connects creative usage with publishing pipeline outcomes

8. Automate asset updates when new editions or formats are released

Data flow: Consonance to Brandfolder

When Consonance creates a new edition, revised cover, or additional format such as paperback, ebook, or audiobook, the related assets in Brandfolder can be updated automatically. This keeps all teams working from the latest version of the title package without manually replacing files or retagging assets.

• Supports multi-format publishing workflows
• Reduces manual maintenance of asset libraries
• Helps ensure all channels reflect the correct edition and format