Consonance - Braze Integration and Automation

Common Integration Use Cases Between Consonance and Braze

Consonance and Braze complement each other by connecting publishing operations with customer engagement. Consonance manages the lifecycle of books, metadata, rights, and production workflows, while Braze delivers personalized, cross-channel communications to readers, subscribers, and other audiences. Integrating the two helps publishers turn title and audience data into timely, targeted marketing actions.

1. New Title Launch Campaigns Triggered by Publication Milestones

When a title in Consonance reaches key milestones such as final approval, cover completion, or publication date confirmation, the integration can send structured title data to Braze to launch coordinated pre-order, release-day, and post-launch campaigns.

• Data flow: Consonance to Braze
• Business value: Faster campaign execution, fewer manual handoffs, and more accurate launch messaging
• Example: A marketing team automatically receives a Braze campaign trigger when a new fiction title is marked ready for release, enabling segmented emails and push notifications to readers interested in that genre

2. Audience Segmentation Based on Title Metadata and Genre

Consonance stores rich metadata such as genre, imprint, format, author, series, and rights territory. This data can be synchronized to Braze to build audience segments for highly targeted engagement campaigns.

• Data flow: Consonance to Braze
• Business value: Better targeting, improved conversion rates, and reduced campaign waste
• Example: Readers who previously engaged with historical fiction can be targeted when Consonance flags a new title in the same category, while audiobook subscribers receive format-specific promotions

3. Rights and Territory-Based Marketing Controls

Consonance manages rights and territorial availability, which can be used to prevent Braze from sending promotions for titles that are not available in a specific market or language.

• Data flow: Bi-directional, with Consonance as the source of rights data and Braze enforcing audience eligibility
• Business value: Reduced compliance risk, fewer customer complaints, and more accurate regional marketing
• Example: If a title is only licensed for North America, Braze suppresses campaigns to readers in other regions until rights are expanded

4. Automated Author and Series Fan Engagement

Consonance can provide Braze with author, series, and backlist relationships so publishers can automatically engage readers when a new installment or related title becomes available.

• Data flow: Consonance to Braze
• Business value: Higher repeat purchase rates and stronger reader loyalty
• Example: When a new book in a popular series is approved in Consonance, Braze sends personalized messages to readers who purchased earlier books in the series or opted into author updates

5. Production Delay and Availability Update Notifications

If a title in Consonance is delayed, rescheduled, or moved between formats, Braze can be updated to adjust customer communications in real time and avoid promoting inaccurate availability dates.

• Data flow: Consonance to Braze
• Business value: Better customer experience, fewer support issues, and more trustworthy communications
• Example: A delayed audiobook release in Consonance automatically updates Braze campaigns so customers receive a revised launch message instead of a missed delivery promise

6. Personalized Post-Purchase and Cross-Sell Journeys

After a reader purchases or engages with a title, Braze can use title and series data from Consonance to recommend related books, formats, or upcoming releases.

• Data flow: Consonance to Braze, with customer response data flowing back from Braze to Consonance or analytics systems
• Business value: Increased lifetime value, stronger cross-sell performance, and more relevant follow-up journeys
• Example: A customer who buys the print edition of a cookbook receives a Braze journey promoting the ebook and a related upcoming title from the same author

7. Campaign Performance Feedback for Publishing Planning

Braze engagement metrics such as opens, clicks, conversions, and unsubscribes can be fed back into reporting or planning processes connected to Consonance to help editorial and marketing teams understand which titles, formats, and authors generate the strongest response.

• Data flow: Braze to Consonance or associated analytics platforms
• Business value: Better acquisition decisions, improved marketing planning, and stronger title forecasting
• Example: If Braze campaigns for a specific imprint consistently outperform others, publishers can use that insight in Consonance planning reviews for future acquisitions and launch timing

8. Rights Renewal and Backlist Reactivation Campaigns

Consonance can identify titles with expiring rights, dormant backlist inventory, or upcoming reissue opportunities, and Braze can use that information to run targeted reactivation campaigns.

• Data flow: Consonance to Braze
• Business value: Monetization of backlist assets and improved revenue from existing catalog titles
• Example: When a title is scheduled for rights renewal or digital reissue, Braze automatically targets readers who previously engaged with the author or similar titles to drive renewed interest

Together, Consonance and Braze enable publishers to connect operational publishing data with customer-facing engagement, improving launch readiness, audience targeting, and catalog monetization while reducing manual coordination across editorial, production, and marketing teams.