Consonance - Brightcove Integration and Automation

Common Integration Use Cases Between Consonance and Brightcove

1. Author and Publisher Video Asset Linking to Title Records

Data flow: Brightcove ? Consonance

Publishers can store trailers, author interviews, book launch videos, and promotional clips in Brightcove and automatically link them to the corresponding title, author, or imprint record in Consonance. This gives editorial, marketing, and sales teams a single view of all multimedia assets associated with a book project.

• Automatically attach Brightcove video URLs, thumbnails, and metadata to title records
• Reduce manual searching for marketing assets during campaign planning
• Ensure sales teams always use approved, current video content

Business value: Faster campaign execution, better asset governance, and improved consistency across title marketing materials.

2. Book Launch and Virtual Event Workflow Coordination

Data flow: Consonance ? Brightcove

When a title reaches launch readiness in Consonance, the system can trigger the setup of a Brightcove live stream or on-demand event page for a virtual book launch, author Q and A, or media briefing. After the event, Brightcove engagement metrics can be returned to Consonance and associated with the title?s launch record.

• Trigger event creation from a launch milestone in Consonance
• Sync event dates, speakers, and promotional copy to Brightcove
• Feed attendance and viewing analytics back to publishing teams

Business value: Better coordination between publishing and marketing teams, stronger launch execution, and measurable event performance tied to title outcomes.

3. Rights and Territory Controlled Video Distribution

Data flow: Consonance ? Brightcove

Consonance manages rights and territory information for titles, and that data can be used to control where related video content is published in Brightcove. For example, a book trailer or author interview can be restricted by geography, language, or release window based on rights status in Consonance.

• Pass territory, embargo, and rights metadata to Brightcove
• Apply playback restrictions by region or channel
• Prevent premature release of promotional videos tied to unreleased titles

Business value: Reduced rights compliance risk, fewer accidental content releases, and more precise regional marketing execution.

4. Editorial and Production Review of Video Assets

Data flow: Brightcove ? Consonance

Publishing teams often need to review video assets alongside manuscript and production workflows. Brightcove video previews, approval status, and version details can be surfaced in Consonance so editors and production managers can review trailers, motion graphics, or audio-video promotional content as part of the title workflow.

• Embed Brightcove previews in Consonance project records
• Track video approval status alongside cover and metadata approvals
• Maintain a clear audit trail of reviewed and approved promotional assets

Business value: Fewer approval bottlenecks, better cross-functional visibility, and tighter control over final marketing assets.

5. Metadata Synchronization for Multi-Format Title Promotion

Data flow: Consonance ? Brightcove

Consonance is the system of record for title metadata, including author names, series, publication dates, ISBNs, and format details. That metadata can be pushed to Brightcove to automatically populate video titles, descriptions, tags, and related content fields for trailers and promotional videos.

• Auto-fill Brightcove video metadata from approved title records
• Keep promotional content aligned with the latest publication schedule
• Support consistent naming conventions across print, digital, and audio campaigns

Business value: Less manual data entry, fewer metadata errors, and stronger discoverability of promotional video content.

6. Marketing Performance Reporting by Title and Imprint

Data flow: Brightcove ? Consonance

Brightcove analytics can be integrated into Consonance reporting to show how video engagement supports title performance. Publishers can compare views, completion rates, and click-through behavior by title, author, imprint, or campaign, helping teams understand which promotional assets drive interest.

• Associate video engagement metrics with specific title records
• Compare performance across imprints, genres, or launch campaigns
• Use insights to refine future editorial and marketing plans

Business value: Better campaign attribution, more informed marketing investment, and improved decision-making across publishing portfolios.

7. Automated Content Handoffs for Digital and Audio Promotions

Data flow: Consonance ? Brightcove

As titles move through production in Consonance, approved promotional videos can be handed off to Brightcove for distribution across websites, mobile apps, and social channels. This is especially useful for publishers promoting audiobooks, serialized content, or companion video material tied to a release.

• Trigger video publishing when a title reaches a defined production milestone
• Route approved assets to the correct Brightcove channel or player
• Coordinate release timing across book, audio, and video campaigns

Business value: Faster go-to-market for promotional content, fewer coordination gaps, and more consistent multi-channel launches.

8. Centralized Asset Governance for Publishing and Video Teams

Data flow: Bi-directional

For publishers that manage both book metadata and video assets at scale, Consonance and Brightcove can work together as connected systems of record. Consonance governs title, rights, and workflow data, while Brightcove manages video hosting, delivery, and analytics. Together they provide a controlled environment for cross-team collaboration.

• Use Consonance for title and rights governance
• Use Brightcove for secure video storage and distribution
• Maintain synchronized references between title records and video assets

Business value: Stronger operational control, clearer ownership across teams, and a more scalable publishing and promotional workflow.