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Consonance - OpenText Exstream Integration and Automation

Integrate Consonance Marketing and OpenText Exstream Marketing apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between Consonance and OpenText Exstream

1. Automated Subscriber and Customer Correspondence for Book Clubs and Direct-to-Consumer Programs

Data flow: Consonance ? OpenText Exstream

Publishing teams can send title, author, release date, pricing, and offer metadata from Consonance into OpenText Exstream to generate personalized print and digital communications for book club members, direct subscribers, and loyalty program customers. Exstream can then produce renewal notices, launch announcements, order confirmations, and targeted promotional letters or emails based on the latest title and campaign data.

  • Reduces manual creation of customer-facing communications for each title launch
  • Ensures accurate book metadata and release timing across all channels
  • Supports personalized messaging by audience segment, region, or subscription tier

2. Rights and Permissions Notices for Authors, Agents, and Licensees

Data flow: Bi-directional

Consonance manages rights, contracts, and licensing details, while Exstream generates formal notices such as rights confirmations, permission letters, royalty statements, and license renewal communications. Status updates from Exstream, such as delivery confirmation or response tracking, can be written back to Consonance to maintain a complete rights workflow record.

  • Improves control over rights-related correspondence and deadlines
  • Creates a single source of truth for rights status and communication history
  • Supports auditability for legal and commercial teams

3. Royalty Statement Generation and Distribution

Data flow: Consonance ? OpenText Exstream

Consonance can provide royalty data, title-level sales summaries, and contract terms to Exstream for the automated generation of royalty statements. Exstream can format statements for print, email, or secure web delivery, applying publisher-approved templates and compliance rules for different author groups, territories, or imprints.

  • Shortens royalty processing cycles
  • Reduces formatting errors and inconsistent statement layouts
  • Enables scalable delivery to thousands of authors and rights holders

4. Production of Contractual and Compliance Communications

Data flow: Consonance ? OpenText Exstream

When a manuscript moves through acquisition, editorial approval, or production milestones in Consonance, the platform can trigger Exstream to generate standardized communications such as approval notices, publication delay letters, contributor requests, or compliance acknowledgements. This is especially useful for publishers operating across multiple imprints and territories with different legal requirements.

  • Standardizes external communication tied to workflow milestones
  • Improves turnaround time for time-sensitive notices
  • Supports consistent wording and approved templates across teams

5. Personalized Pre-Launch and Post-Launch Marketing Communications

Data flow: Consonance ? OpenText Exstream

Marketing and sales teams can use title metadata, format availability, publication dates, and cover assets referenced in Consonance to drive launch communications in Exstream. This enables automated creation of retailer notices, advance reader communications, launch emails, and post-launch follow-up messages tailored by channel, audience, and format availability.

  • Speeds up campaign execution for new releases
  • Ensures marketing messages reflect the latest approved title data
  • Improves coordination between editorial, production, and marketing teams

6. Customer Service Correspondence for Order Issues, Backlist Availability, and Format Changes

Data flow: OpenText Exstream ? Consonance

When customer service teams send communications about delayed titles, out-of-stock items, format substitutions, or revised publication dates, Exstream can capture communication outcomes and feed relevant case or issue references back into Consonance. This helps publishing operations track recurring title-level issues that affect customer experience and supply chain performance.

  • Creates visibility into customer-impacting publishing issues
  • Helps editorial and production teams identify problem titles faster
  • Supports better coordination between service, operations, and publishing teams

7. Multi-Channel Title and Catalog Notifications for Retail and Distribution Partners

Data flow: Consonance ? OpenText Exstream

Consonance can provide authoritative title metadata, format details, pricing, and availability dates to Exstream for partner-facing communications such as catalog updates, metadata change notices, and release alerts. Exstream can distribute these updates consistently across print, email, and web channels to retailers, wholesalers, libraries, and distribution partners.

  • Improves accuracy of downstream title communications
  • Reduces manual rework when metadata changes late in the publishing cycle
  • Supports faster partner notification for schedule or format updates

8. Workflow-Driven Author and Contributor Communications

Data flow: Bi-directional

As manuscripts progress through editorial and production stages in Consonance, Exstream can generate and send contributor communications such as review requests, proof approvals, cover copy confirmations, and publication notifications. Delivery status, response tracking, or returned correspondence can be synchronized back to Consonance so project managers can monitor outstanding actions without leaving the publishing workflow.

  • Improves accountability for author and contributor approvals
  • Reduces delays caused by manual follow-up
  • Gives project teams a clearer view of communication dependencies

How to integrate and automate Consonance with OpenText Exstream using OneTeg?