DeSL - Air Inc. Integration and Automation

Common Integration Use Cases Between DeSL and Air Inc.

DeSL is a fashion and retail PLM and supply chain platform focused on product development, collaboration, and data accuracy. Air Inc. is commonly used as a digital asset management and content collaboration platform for creative teams, making it a strong fit for image, video, and marketing content workflows. Together, they can connect product development with approved creative assets and downstream commercial execution.

1. Product sample and campaign asset synchronization

Data flow: DeSL to Air Inc.

When a product reaches sample approval in DeSL, the related product images, line sheet visuals, and campaign-ready assets can be pushed to Air Inc. for centralized storage and distribution. This ensures marketing, e-commerce, and regional teams always work from the latest approved product content.

Business value: Reduces manual file handling, prevents use of outdated assets, and accelerates launch readiness across teams.

2. Approved product information distribution to creative teams

Data flow: DeSL to Air Inc.

DeSL can send finalized product attributes such as style number, color, size range, material, season, and launch date to Air Inc. so creative teams can tag and organize assets against the correct product record. This helps ensure that imagery, videos, and promotional content are aligned with the approved product master.

Business value: Improves metadata accuracy and reduces rework caused by mismatched product and content records.

3. Creative asset review and approval feedback loop

Data flow: Air Inc. to DeSL

Once creative teams complete asset review in Air Inc., approval status, comments, and final asset references can be sent back to DeSL. Product managers and merchandising teams can then see whether the required visuals are ready for catalog, sales, or supplier use.

Business value: Creates a closed-loop approval process and improves visibility into launch dependencies.

4. Seasonal collection content packaging for sales and retail teams

Data flow: Bi-directional

DeSL can provide collection and SKU data to Air Inc., while Air Inc. can return curated asset packages for each season, channel, or market. This supports the creation of digital lookbooks, sales decks, and retail launch kits tied directly to the product development calendar.

Business value: Speeds up seasonal go-to-market execution and ensures sales teams use consistent, approved content.

5. Supplier and vendor asset collaboration

Data flow: Bi-directional

DeSL can share product specifications, tech pack references, and sample milestones with Air Inc., where suppliers or external creative partners can upload supporting images, packaging artwork, or compliance visuals. The completed assets can then be linked back to the relevant product record in DeSL.

Business value: Improves external collaboration, reduces email-based file exchange, and strengthens traceability across the product lifecycle.

6. E-commerce content readiness for product launch

Data flow: DeSL to Air Inc.

As products move through development in DeSL, launch-critical data such as product names, descriptions, colorways, and release dates can be synchronized to Air Inc. This allows e-commerce and digital merchandising teams to prepare product pages, media libraries, and channel-specific content before launch.

Business value: Shortens time to market and helps ensure product content is ready when inventory becomes available.

7. Master asset governance for product lifecycle management

Data flow: Bi-directional

DeSL can act as the source for product lifecycle status, while Air Inc. manages approved digital assets and version history. Integration can keep both systems aligned so teams can quickly identify which assets belong to which product version, season, or market release.

Business value: Strengthens governance, reduces version confusion, and supports auditability for regulated or high-volume product lines.

In summary, integrating DeSL and Air Inc. helps fashion and retail organizations connect product development with content operations, improving launch speed, data consistency, and cross-functional collaboration.