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Data flow: OpenText Core Digital Asset Management to Fadel Rights Cloud
When new media assets are ingested into OpenText Core Digital Asset Management, key descriptive metadata such as title, creator, format, territory, usage category, and source contract reference can be sent to Fadel Rights Cloud to establish or validate rights records. This ensures every asset in the DAM is linked to the correct licensing terms before it is made available to editors, marketers, or external partners.
Business value: Reduces manual rights entry, improves rights visibility at the point of asset use, and lowers the risk of publishing unlicensed content.
Data flow: Fadel Rights Cloud to OpenText Core Digital Asset Management
Fadel Rights Cloud can push rights status indicators back to OpenText Core Digital Asset Management, such as cleared, restricted, expired, territory-limited, or embargoed. These flags can be displayed directly in the DAM interface so users know whether an asset can be used for a specific campaign, publication, or broadcast window.
Business value: Enables faster content selection, prevents accidental misuse, and gives creative and legal teams a shared view of asset eligibility.
Data flow: Fadel Rights Cloud to OpenText Core Digital Asset Management
As rights terms approach expiration, Fadel Rights Cloud can update OpenText Core Digital Asset Management with warning statuses or alert metadata. DAM users can then receive notifications when an asset is nearing the end of its licensed period, prompting them to renew rights, replace the asset, or remove it from active collections.
Business value: Helps organizations avoid rights violations, reduces last-minute content replacement, and supports proactive license renewal planning.
Data flow: Bi-directional
OpenText Core Digital Asset Management can provide distribution context such as campaign region, channel, or intended audience, while Fadel Rights Cloud returns the applicable rights restrictions for that use case. Together, the systems can determine whether an asset is approved for web, social, broadcast, print, or specific geographic markets.
Business value: Improves governance over content reuse, supports regional compliance, and reduces the need for manual legal review on routine requests.
Data flow: Bi-directional
During creative production, users in OpenText Core Digital Asset Management can search and filter assets based on rights attributes maintained in Fadel Rights Cloud. If an editor selects an asset for a project, the DAM can query Fadel Rights Cloud to confirm whether the intended use is permitted. If not, the workflow can route the request for approval or suggest alternative assets with valid rights.
Business value: Shortens production cycles, reduces legal back-and-forth, and improves first-time-right content selection.
Data flow: OpenText Core Digital Asset Management to Fadel Rights Cloud
OpenText Core Digital Asset Management can provide usage logs, download counts, publication references, or distribution events to Fadel Rights Cloud. Fadel Rights Cloud can then use this usage data to calculate royalties owed to contributors, licensors, or rights holders based on actual asset consumption and contractual terms.
Business value: Supports accurate royalty calculations, improves contributor trust, and reduces disputes over usage-based payments.
Data flow: Fadel Rights Cloud to OpenText Core Digital Asset Management
Fadel Rights Cloud can publish contract identifiers, license terms, and audit references into OpenText Core Digital Asset Management so each asset record is traceable to its governing agreement. This creates a clear audit trail for internal compliance teams, external auditors, and rights managers reviewing historical usage.
Business value: Strengthens auditability, speeds up compliance reviews, and makes it easier to prove lawful use of licensed content.
Data flow: Bi-directional
For stock media companies and publishers, OpenText Core Digital Asset Management can manage the master asset library while Fadel Rights Cloud tracks contributor agreements, permissions, and revenue obligations. When a new asset is approved in the DAM, the rights system can be updated with contributor terms, and when a contributor agreement changes, the DAM can reflect the updated usage constraints on all related assets.
Business value: Improves governance across the full content lifecycle, ensures contributor obligations are honored, and reduces the risk of distributing assets under outdated terms.