Frame.io - Braze Integration and Automation

Common Integration Use Cases Between Frame.io and Braze

• Creative approval to campaign activation
  When a video asset is approved in Frame.io, the final version and metadata can be pushed to Braze for immediate use in email, push, in-app, or SMS campaigns. This reduces manual handoffs between creative and marketing teams and shortens campaign launch cycles.
• Localized video version distribution for segmented audiences
  Frame.io can manage multiple language or market-specific video variants, then send approved versions to Braze based on audience segment, region, or campaign logic. Marketing teams can deliver the right creative to the right customer group without rework or file confusion.
• Personalized video content delivery in lifecycle campaigns
  Braze can trigger personalized customer journeys that reference approved video assets stored in Frame.io, such as onboarding explainers, product demos, or renewal messages. This supports more relevant engagement while keeping creative governance centralized.
• Performance feedback loop from campaign engagement to creative teams
  Braze campaign performance data, such as click-through rates or video completion metrics, can be sent back to Frame.io as review context for creative teams. This helps editors and marketers understand which video versions perform best and refine future content faster.
• Approval status driven campaign release control
  Braze campaigns can be held until Frame.io approval is complete for the associated video asset. This prevents unapproved or outdated creative from being distributed and improves brand compliance across channels.
• Product launch content synchronization
  For product launches, Frame.io can serve as the collaboration hub for teaser videos, launch explainers, and social cutdowns, while Braze uses the approved assets to coordinate customer communications across multiple touchpoints. This aligns creative production with launch timing and reduces operational delays.
• Customer education and retention content updates
  When Frame.io receives a revised training, onboarding, or feature-update video, the approved version can be automatically made available to Braze for retention or re-engagement campaigns. This ensures customers receive current product information without manual asset replacement.