Frame.io - Frontify Integration and Automation

Common Integration Use Cases Between Frame.io and Frontify

Frame.io and Frontify complement each other well in enterprise content operations. Frame.io supports fast video review, versioning, and stakeholder approvals, while Frontify provides governed brand guidelines and approved brand assets. Together, they help marketing, creative, and brand teams move from review to brand-compliant publishing with less manual handoff and fewer approval bottlenecks.

1. Approved video assets from Frame.io published to Frontify brand libraries

Direction: Frame.io to Frontify

When a video reaches final approval in Frame.io, the approved master file, thumbnail, metadata, and version history can be automatically pushed into Frontify as a governed brand asset. This ensures that regional teams, agencies, and internal marketers always access the latest approved version from the brand system of record.

• Reduces duplicate file storage and outdated asset usage
• Improves brand consistency across markets and channels
• Creates a clear handoff from creative production to brand distribution

2. Brand guideline references attached to video review projects

Direction: Frontify to Frame.io

Frontify brand guidelines, logo rules, motion standards, and campaign-specific visual references can be linked into Frame.io review projects so editors and reviewers can validate work against approved brand standards during production. This is especially useful for campaign videos, product launches, and employer branding content.

• Helps reviewers comment against the correct brand standards
• Reduces rework caused by off-brand edits
• Improves alignment between creative teams and brand governance

3. Approved campaign video versions synced to Frontify for downstream teams

Direction: Frame.io to Frontify

Once a campaign video is approved in Frame.io, the final cut can be synced to a Frontify campaign workspace or asset collection for use by social, web, sales, and regional marketing teams. Frontify then becomes the controlled distribution point for the approved video and related brand materials.

• Speeds up asset availability after creative sign-off
• Supports consistent campaign rollout across teams and regions
• Reduces manual upload and version tracking effort

4. Brand asset updates in Frontify trigger review workflows in Frame.io

Direction: Frontify to Frame.io

When a brand element changes in Frontify, such as a logo refresh, typography update, or new campaign visual system, an automated workflow can create or update a Frame.io review task for video teams. Editors are then prompted to refresh intros, lower thirds, end cards, or motion graphics that depend on the updated brand assets.

• Ensures video content reflects the latest brand standards
• Prevents outdated graphics from being reused in new edits
• Creates a controlled change-management process for brand updates

5. Video approval status in Frame.io updates asset readiness in Frontify

Direction: Frame.io to Frontify

When a video moves from in review to approved in Frame.io, the corresponding asset status in Frontify can be updated automatically to ready for distribution or published. This gives brand and marketing operations teams a reliable view of which assets are approved for use without checking multiple systems.

• Improves visibility into asset lifecycle status
• Supports governance and auditability for approved content
• Reduces manual status updates across systems

6. Centralized campaign asset packages combining video and brand collateral

Direction: Bi-directional

For major campaigns, Frontify can store the approved brand package, including logos, templates, messaging, and key visuals, while Frame.io manages the video production and review cycle. Once approved, final videos are synced back into the same campaign package in Frontify so teams can access a complete, consistent set of assets in one place.

• Creates a single campaign source of truth for all teams
• Improves coordination between creative production and brand management
• Supports faster launch readiness for multi-channel campaigns

7. Regional localization workflow for branded video content

Direction: Bi-directional

Global marketing teams can use Frontify to distribute localized brand guidelines, approved logos, and market-specific messaging, while regional video teams use Frame.io to review localized video versions. Approved localized cuts are then returned to Frontify for controlled access by each market.

• Supports scalable localization without losing brand control
• Reduces approval delays across distributed teams
• Ensures each region uses the correct brand and language assets

These integrations are most valuable when organizations need tighter control over video production, faster asset distribution, and stronger brand governance across teams, regions, and channels.