Frame.io - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Frame.io and OpenText Core Digital Asset Management

1. Approved video assets from Frame.io to OpenText Core Digital Asset Management

When a video reaches final approval in Frame.io, the approved master file, version history, and key metadata can be pushed into OpenText Core Digital Asset Management for long-term storage and enterprise distribution. This creates a controlled handoff from creative review to governed asset management.

• Direction: Frame.io to OpenText Core Digital Asset Management
• Business value: Reduces manual downloads, renaming, and re-uploading of final assets
• Operational benefit: Ensures only approved content enters the enterprise DAM

2. OpenText Core Digital Asset Management to Frame.io for review-ready asset delivery

Marketing or brand teams can publish source assets, campaign footage, or product videos from OpenText Core Digital Asset Management into Frame.io for editorial review and stakeholder feedback. This supports a structured review cycle without exposing the broader DAM repository to ad hoc collaboration.

• Direction: OpenText Core Digital Asset Management to Frame.io
• Business value: Speeds up review cycles for creative and marketing teams
• Operational benefit: Keeps the DAM as the system of record while Frame.io handles collaboration

3. Metadata synchronization between review and asset management systems

Key metadata such as project name, campaign, rights information, language, region, and approval status can be synchronized between Frame.io and OpenText Core Digital Asset Management. This ensures that creative review context is preserved when assets move into enterprise storage and search.

• Direction: Bi-directional
• Business value: Improves searchability, governance, and asset reuse
• Operational benefit: Reduces duplicate data entry and metadata inconsistencies

4. Version control handoff from OpenText Core Digital Asset Management to Frame.io

When a new version of a video is uploaded to OpenText Core Digital Asset Management, the integration can automatically create or update the corresponding review item in Frame.io. Reviewers always work on the latest version, which prevents feedback on outdated files and reduces approval delays.

• Direction: OpenText Core Digital Asset Management to Frame.io
• Business value: Prevents costly rework caused by version confusion
• Operational benefit: Maintains a clean version trail across both platforms

5. Final approval status update from Frame.io back to OpenText Core Digital Asset Management

Once stakeholders approve a video in Frame.io, the approval status can be written back to OpenText Core Digital Asset Management. This allows downstream teams such as publishing, legal, and regional marketing to see that the asset is cleared for use without checking a separate review tool.

• Direction: Frame.io to OpenText Core Digital Asset Management
• Business value: Accelerates downstream publishing and campaign launch readiness
• Operational benefit: Creates a single source of truth for approval state

6. Automated archival of obsolete or superseded versions

When a newer approved version is finalized in Frame.io, older versions can be flagged for archival in OpenText Core Digital Asset Management. This helps enterprises maintain a clean asset library and avoid accidental use of outdated creative materials.

• Direction: Bi-directional
• Business value: Reduces brand and compliance risk
• Operational benefit: Keeps only current, approved versions active for reuse

7. Rights-managed content governance for regulated or global campaigns

OpenText Core Digital Asset Management can store rights, expiration dates, usage restrictions, and regional availability for video assets, while Frame.io is used for review and approval. The integration can surface these restrictions during collaboration so reviewers and producers do not approve content that cannot be legally used in a target market.

• Direction: OpenText Core Digital Asset Management to Frame.io
• Business value: Supports compliance for regulated industries and global content distribution
• Operational benefit: Reduces the risk of publishing restricted or expired content

8. Publishing handoff to downstream channels after approval

After a video is approved in Frame.io and stored in OpenText Core Digital Asset Management, the asset can be routed to CMS, digital publishing, or campaign delivery workflows from the DAM. This creates a streamlined path from creative review to enterprise content activation.

• Direction: Frame.io to OpenText Core Digital Asset Management, then onward to downstream systems
• Business value: Shortens time from creative approval to market release
• Operational benefit: Eliminates manual handoffs between creative, DAM, and publishing teams