Frontify - Braze Integration and Automation

Common Integration Use Cases Between Frontify and Braze

1. Approved Brand Assets Pushed from Frontify to Braze Campaigns

Direction: Frontify to Braze

Marketing teams can publish approved logos, banners, email headers, and campaign visuals from Frontify directly into Braze for use in email, push, and in-app messaging. This ensures that only current, on-brand assets are used in customer communications.

Business value: Reduces brand inconsistency, shortens campaign production time, and removes manual asset searching across shared drives and folders.

2. Brand Guideline Updates Synced to Campaign Teams

Direction: Frontify to Braze

When brand standards, tone of voice, or visual rules are updated in Frontify, relevant campaign teams using Braze can be notified automatically. This helps lifecycle marketers and content creators apply the latest brand rules when building customer journeys and message templates.

Business value: Improves governance, reduces rework, and helps ensure campaign content stays aligned with brand policy.

3. Braze Campaign Performance Insights Shared with Brand and Creative Teams

Direction: Braze to Frontify

Performance data from Braze, such as open rates, click-through rates, and conversion results for specific creative assets, can be shared back to Frontify. Brand and design teams can review which approved assets perform best across channels and customer segments.

Business value: Supports data-driven creative decisions, improves asset selection, and helps teams optimize future brand content based on real engagement results.

4. Centralized Asset Approval Workflow for Customer Engagement Content

Direction: Bi-directional

Creative teams can upload new campaign assets into Frontify for review and approval, then release approved versions to Braze for activation. If Braze users request changes to a message image or template, feedback can be routed back to Frontify for revision and re-approval.

Business value: Creates a controlled approval process, reduces compliance risk, and improves collaboration between brand, design, and lifecycle marketing teams.

5. Dynamic Campaign Templates Built from Frontify Brand Components

Direction: Frontify to Braze

Frontify can serve as the source of approved brand components such as color palettes, typography rules, icons, and template imagery that are used to build Braze email and landing page templates. This is especially useful for global teams managing multiple regions or product lines.

Business value: Speeds up template creation, improves consistency across markets, and reduces dependency on design teams for every campaign update.

6. Seasonal or Product Launch Asset Distribution to Braze Journeys

Direction: Frontify to Braze

For product launches, promotions, or seasonal campaigns, Frontify can distribute the latest approved campaign kits to Braze users responsible for customer journeys. This includes hero images, banners, CTA graphics, and localized versions for different audiences.

Business value: Ensures campaign teams always use the correct launch materials, supports faster go-to-market execution, and reduces the risk of outdated content being sent to customers.

7. Localization and Regional Brand Asset Management for Multi-Market Campaigns

Direction: Frontify to Braze

Frontify can manage localized brand assets and region-specific guidelines, then make the correct versions available to Braze based on market, language, or audience segment. Braze campaign builders can then select the appropriate localized content for each journey.

Business value: Improves regional relevance, supports global brand governance, and reduces errors in multilingual or multi-country campaigns.

8. Asset Usage Governance and Expiration Control

Direction: Frontify to Braze

Frontify can provide asset status, usage rights, and expiration dates to Braze so expired or restricted assets are not used in active campaigns. This is particularly important for licensed imagery, time-bound promotions, and regulated industries.

Business value: Lowers legal and compliance risk, prevents outdated creative from reaching customers, and strengthens operational control over campaign content.