Frontify - Centric Integration and Automation

Common Integration Use Cases Between Frontify and Centric

Frontify and Centric complement each other well in organizations that need tight alignment between brand execution and product development. Frontify governs brand standards, approved assets, and marketing collaboration, while Centric manages product data, design development, and lifecycle workflows. Integrating the two helps teams keep product and brand information synchronized from concept through launch and ongoing commercialization.

1. Publish approved product launch assets from Centric to Frontify

When product teams finalize launch materials in Centric, approved visuals, packaging artwork, and product messaging can be pushed into Frontify as governed brand assets. Marketing and regional teams then access the latest approved files from a single brand hub.

• Direction: Centric to Frontify
• Business value: Reduces duplicate asset storage and ensures launch teams use only approved content
• Typical users: Product management, design, marketing operations

2. Sync brand guidelines into product development workflows

Frontify brand standards, such as logo usage, color rules, typography, and packaging guidelines, can be made available to Centric teams working on product concepts and packaging design. This gives designers and product developers direct access to current brand requirements during development.

• Direction: Frontify to Centric
• Business value: Improves brand compliance early in the product lifecycle and reduces rework
• Typical users: Industrial design, packaging design, product development

3. Share approved packaging and label assets for downstream commercialization

Once packaging artwork, labels, or regulatory graphics are approved in Centric, the final files can be transferred to Frontify for controlled distribution to sales, regional marketing, and channel partners. This creates a single source of truth for externally facing product materials.

• Direction: Centric to Frontify
• Business value: Speeds market rollout and reduces the risk of outdated packaging being used
• Typical users: Packaging, regulatory, sales enablement, regional marketing

4. Connect product master data to brand asset metadata

Centric product attributes such as SKU, collection, season, market, and launch status can be synchronized into Frontify asset metadata. This makes it easier for brand and marketing teams to search, filter, and reuse the correct assets by product line or launch phase.

• Direction: Centric to Frontify
• Business value: Improves asset discoverability and supports faster campaign execution
• Typical users: Brand managers, content operations, digital asset managers

5. Route brand-approved creative references into Centric concept reviews

Frontify can provide Centric teams with approved campaign references, visual identity examples, and prior launch materials to support concept reviews and design validation. This helps product teams align new product concepts with established brand direction before formal approval.

• Direction: Frontify to Centric
• Business value: Shortens review cycles and improves consistency across product families
• Typical users: Creative teams, product designers, brand governance teams

6. Maintain synchronized approval status across product and brand teams

When a product asset or packaging file is approved in Centric, the status can be reflected in Frontify so marketing teams know which assets are ready for use. Likewise, if a brand guideline or master asset is updated in Frontify, Centric teams can be notified to review downstream product materials affected by the change.

• Direction: Bi-directional
• Business value: Reduces misalignment between product readiness and brand readiness
• Typical users: Workflow owners, project managers, brand governance

7. Support launch readiness by linking product data, assets, and brand content

For new product launches, Centric can provide the product specifications, launch dates, and approved artwork, while Frontify stores the final brand-compliant campaign assets and launch toolkits. Together, they create a coordinated launch package for internal and external teams.

• Direction: Bi-directional
• Business value: Improves launch coordination and reduces time spent reconciling product and marketing content
• Typical users: Launch managers, marketing operations, product marketing

8. Trigger brand asset updates when product changes occur

If Centric records a product change such as a formulation update, packaging revision, or market-specific variation, Frontify can be notified to update related brand assets, templates, or campaign materials. This helps ensure that all customer-facing content reflects the latest product information.

• Direction: Centric to Frontify
• Business value: Prevents outdated product claims and reduces compliance risk
• Typical users: Regulatory, product operations, content governance

Overall, integrating Frontify and Centric creates a more connected workflow between brand governance and product lifecycle management. The result is faster launches, fewer content errors, stronger brand consistency, and better collaboration across product, design, and marketing teams.