Frontify - Preservica Integration and Automation

Common Integration Use Cases Between Frontify and Preservica

Frontify is a brand management platform used to centralize brand guidelines, approved assets, and collaboration for marketing and design teams. Preservica is an enterprise digital preservation platform used to securely archive, preserve, and provide long-term access to critical digital content. Together, they can support a controlled lifecycle from active brand asset management to compliant long-term retention.

1. Publish approved brand assets from Frontify to Preservica for long-term preservation

Data flow: Frontify to Preservica

When a campaign, logo set, or brand guideline version is finalized in Frontify, the approved files can be automatically transferred to Preservica for archival preservation. This ensures the organization retains a trusted record of the exact assets that were published and used in market.

• Preserves final approved versions of logos, templates, and brand books
• Supports legal, audit, and historical reference needs
• Reduces manual archiving effort for marketing operations

2. Sync brand governance records and version history into Preservica

Data flow: Frontify to Preservica

Frontify can send metadata such as asset version, approval status, owner, campaign name, and publication date to Preservica. This creates a durable governance record that links preserved content to its business context.

• Improves traceability of brand decisions over time
• Supports compliance reviews and internal audits
• Helps teams reconstruct the history of brand changes

3. Retrieve archived brand assets from Preservica back into Frontify for reference

Data flow: Preservica to Frontify

Marketing and design teams may need access to older brand versions, retired campaign materials, or legacy logos. Preservica can provide access to archived assets and metadata, which can then be surfaced in Frontify as reference-only content.

• Enables easy access to historical brand materials without restoring files manually
• Prevents accidental reuse of obsolete assets by clearly labeling archived content
• Supports rebranding, legal review, and heritage campaigns

4. Preserve regulated or high-risk marketing content after campaign closure

Data flow: Frontify to Preservica

For industries such as financial services, healthcare, or public sector, campaign materials often require retention after use. Once a campaign is closed in Frontify, the final approved creative, disclaimers, and supporting documentation can be archived in Preservica to meet retention policies.

• Ensures retention of regulated content and required disclosures
• Reduces risk of non-compliance from premature deletion
• Creates a defensible archive for legal and regulatory review

5. Link preserved source files to active brand guidelines

Data flow: Bi-directional

Frontify can store links or references to preserved master files in Preservica, while Preservica can retain the authoritative source package for each asset. This gives brand teams a clear path from active usage in Frontify to the preserved record in Preservica.

• Maintains a single source of truth for approved and archived content
• Improves asset governance across active and inactive content
• Reduces duplication and confusion between current and historical versions

6. Automate archival of retired templates, imagery, and campaign kits

Data flow: Frontify to Preservica

When templates, imagery, or campaign kits are retired in Frontify, an integration can automatically move them to Preservica with the correct retention classification. This keeps Frontify focused on current assets while preserving older materials for future reference.

• Declutters the active brand portal
• Improves search relevance for current users
• Ensures retired content is still retained according to policy

7. Support brand audits and content provenance checks

Data flow: Frontify to Preservica

During audits, compliance teams can use Preservica to verify the provenance of brand assets originally managed in Frontify, including who approved them, when they were published, and which version was in use. This is especially useful for organizations that need evidence of controlled content management.

• Provides audit-ready evidence for brand and compliance teams
• Helps confirm which asset version was active at a specific point in time
• Reduces time spent gathering records from multiple teams

8. Enable cross-functional handoff from creative production to records management

Data flow: Frontify to Preservica

Design and marketing teams can complete their work in Frontify, then hand off final deliverables and supporting documentation to records or information governance teams in Preservica. This creates a clean operational workflow between content creation and enterprise retention.

• Clarifies ownership between creative and records teams
• Standardizes archival processes across departments
• Improves efficiency by removing manual file transfers and email-based handoffs