Frontify - Ziflow Integration and Automation

Common Integration Use Cases Between Frontify and Ziflow

Frontify and Ziflow complement each other well across the creative lifecycle. Frontify serves as the central source for brand guidelines, approved assets, and brand governance, while Ziflow manages review, markup, and approval workflows for creative content. Integrating the two platforms helps teams move faster, reduce rework, and keep every asset aligned to brand standards.

1. Send approved brand assets from Frontify into Ziflow for creative review

Data flow: Frontify to Ziflow

When a designer or marketer selects a logo, image, template, or campaign asset in Frontify, the asset can be automatically routed into Ziflow as a proof for review. This ensures that creative teams always start from the latest approved brand material and can collect feedback in a controlled approval process.

Business value: Reduces manual downloading and re-uploading, prevents use of outdated assets, and accelerates review kickoff.

2. Push approved proofs from Ziflow back into Frontify as brand-approved assets

Data flow: Ziflow to Frontify

Once a creative proof is approved in Ziflow, the final version can be automatically published back to Frontify with the correct metadata, version number, and approval status. This creates a reliable handoff from review to brand library management.

Business value: Keeps Frontify current with only approved assets, improves version control, and creates a single trusted repository for downstream teams.

3. Trigger proofing workflows in Ziflow when new assets are added to Frontify

Data flow: Frontify to Ziflow

When a new campaign image, brochure, or social creative is uploaded to a specific Frontify workspace or folder, an automated Ziflow proof can be created for stakeholder review. This is useful for regulated or multi-stakeholder environments where every new asset must pass through approval before release.

Business value: Standardizes review intake, shortens launch cycles, and reduces the risk of assets going live without approval.

4. Sync brand guidelines from Frontify into Ziflow review instructions

Data flow: Frontify to Ziflow

Brand rules, tone of voice guidance, and visual standards stored in Frontify can be linked or surfaced inside Ziflow proofs as reviewer instructions. Reviewers can then validate content against the correct brand criteria without leaving the approval workflow.

Business value: Improves review quality, reduces subjective feedback, and helps reviewers make faster, more consistent decisions.

5. Use Ziflow approval status to control asset publishing in Frontify

Data flow: Ziflow to Frontify

Frontify can be updated with approval status from Ziflow so that only proofs marked approved are published to shared brand libraries or made available to broader teams. Draft or rejected assets remain restricted until they pass review.

Business value: Strengthens brand governance, prevents premature asset use, and supports controlled content release processes.

6. Create a closed-loop versioning process between Frontify and Ziflow

Data flow: Bi-directional

When a file is revised in Ziflow after feedback, the updated version can be sent back to Frontify for storage and version tracking. Frontify can then serve as the master record for the latest approved version, while Ziflow continues to manage active review cycles for future updates.

Business value: Eliminates version confusion, improves auditability, and gives teams a clear history of what was reviewed and approved.

7. Route localized or channel-specific variants from Frontify into Ziflow for regional approval

Data flow: Frontify to Ziflow

Global brand teams can store master assets in Frontify and then send localized versions, such as translated brochures, region-specific ads, or channel-adapted social posts, into Ziflow for market-level approval. This supports distributed marketing operations while preserving brand consistency.

Business value: Speeds regional content adaptation, improves compliance with local requirements, and reduces dependency on manual coordination.

8. Capture final approved creative metadata from Ziflow into Frontify for search and governance

Data flow: Ziflow to Frontify

After approval, Ziflow can pass key metadata such as campaign name, approver, approval date, version, and usage rights into Frontify. This makes it easier for teams to search, audit, and reuse approved content across campaigns and channels.

Business value: Improves asset discoverability, supports governance and compliance, and increases reuse of approved creative.