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Data flow: FTP to Phrase
Retailers and manufacturers often receive large product catalog files, CSV exports, or XML feeds via FTP from ERP or PIM systems. These files can be automatically imported into Phrase for translation of product names, descriptions, attributes, and marketing copy before being redistributed to regional teams or downstream systems.
Business value: Speeds up multilingual catalog launches, reduces manual file handling, and helps ensure consistent product messaging across markets.
Data flow: FTP to Phrase
Organizations frequently export image, video, or document metadata from a DAM system to FTP for batch processing. Phrase can ingest these files to localize captions, alt text, file descriptions, and usage notes for different regions and channels.
Business value: Improves content discoverability and accessibility in local markets while reducing the workload on content operations teams.
Data flow: Phrase to FTP
After translation and review in Phrase, completed language files can be delivered to an FTP location for pickup by CMS, PIM, e-commerce, or print production systems that rely on file-based imports. This is especially useful for legacy platforms that do not support APIs.
Business value: Enables automated downstream publishing without changing existing enterprise systems or partner workflows.
Data flow: FTP to Phrase and Phrase to FTP
Marketing teams often store campaign copy, email templates, banner text, and landing page content in batch files on FTP. These files can be sent to Phrase for translation, then returned to FTP for regional deployment across local marketing automation or web publishing tools.
Business value: Shortens campaign turnaround time and supports coordinated multilingual launches across multiple markets.
Data flow: FTP to Phrase
Manufacturers and distributors commonly exchange structured files with trading partners through FTP. When partner-provided content includes product specs, compliance notes, or packaging text in one language, Phrase can manage translation and terminology consistency before internal approval and reuse.
Business value: Reduces errors in partner content, improves compliance accuracy, and standardizes terminology across supply chain communications.
Data flow: FTP to Phrase and Phrase to FTP
Publishing and packaging teams often move large text files, layout copy, or editorial content through FTP for print workflows. Phrase can translate and manage review cycles for these files, then export finalized language versions back to FTP for print vendors or prepress systems.
Business value: Supports high-volume print localization with fewer manual handoffs and lower risk of version mismatch.
Data flow: Bi-directional
Many enterprises still rely on legacy ERP, PIM, CMS, or archive systems that can only exchange data through FTP. Phrase can act as the localization layer between these systems by receiving source files from FTP, managing translation workflows, and returning localized files in the required format.
Business value: Delivers modern localization capabilities without costly replacement of legacy platforms.
Data flow: Bi-directional
Organizations with recurring content updates, such as weekly product changes, seasonal promotions, or regulatory updates, can automate scheduled FTP transfers into Phrase and back out again. This creates a repeatable localization pipeline for high-volume batch content.
Business value: Improves operational predictability, reduces manual coordination, and ensures localized content stays aligned with source updates.
CyanGate, LLC
+1 (833) DAM-XPRT (326-9778) 
contactus@oneteg.com
