FTP - Storyteq Integration and Automation

Common Integration Use Cases Between FTP and Storyteq

1. Automated Creative Asset Delivery to Storyteq

Direction: FTP to Storyteq

Marketing, production, or agency teams can drop approved source files such as product images, video masters, artwork, and localized content packages into an FTP or SFTP location. Storyteq can then ingest these assets for campaign production, template-based content creation, and version management. This reduces manual file handling and speeds up the handoff from creative production to campaign execution.

Business value: Faster campaign setup, fewer file transfer errors, and a more reliable intake process for large media files.

2. Export of Rendered Campaign Assets from Storyteq to FTP

Direction: Storyteq to FTP

Once Storyteq generates final creatives, localized variants, or channel-specific renditions, the output can be automatically delivered to an FTP server for downstream distribution. This is useful when media buyers, print vendors, retail partners, or regional teams still rely on file-based delivery. The FTP location can act as a controlled handoff point for external stakeholders or legacy systems.

Business value: Simplifies distribution to partners that require file delivery and supports high-volume asset exchange without manual downloads.

3. Bulk Product Data Import for Dynamic Content Production

Direction: FTP to Storyteq

Retail and manufacturing organizations often maintain product catalogs, pricing files, SKU attributes, and promotion data in batch files. These files can be transferred via FTP into Storyteq to populate templates and drive dynamic content generation at scale. This is especially valuable for seasonal campaigns, localized promotions, and frequent catalog updates.

Business value: Enables rapid production of large volumes of personalized or localized assets from structured business data.

4. Localized Asset Distribution to Regional Teams and Agencies

Direction: Storyteq to FTP

Storyteq can produce multiple language or market-specific versions of campaign assets and place them on FTP for regional marketing teams, distributors, or agencies to retrieve. This supports decentralized execution while keeping creative governance centralized. Teams can access only the files relevant to their market without needing direct access to the production platform.

Business value: Improves global campaign consistency while reducing manual coordination across regions.

5. High-Volume Media Exchange for Print and Broadcast Workflows

Direction: Bi-directional

Organizations in publishing, retail, and media can use FTP to exchange large files with Storyteq during production cycles. Source media, proofs, and reference files can be uploaded to Storyteq via FTP, while final print-ready or broadcast-ready outputs can be returned to FTP for vendor pickup. This creates a structured workflow for large file transfers that are common in production environments.

Business value: Supports reliable collaboration with external production partners and reduces delays caused by email or ad hoc file sharing.

6. Automated Approval Package Exchange

Direction: Storyteq to FTP

After creative approval in Storyteq, final asset packages, proof files, and supporting metadata can be exported to FTP for archival, compliance, or downstream processing. This is useful for organizations that need a file-based record of approved campaign materials for legal, brand, or audit purposes. FTP can serve as the integration point with DAM, archive, or enterprise storage systems.

Business value: Strengthens governance and creates a repeatable approval-to-archive process.

7. Scheduled Campaign Refreshes from Legacy Data Sources

Direction: FTP to Storyteq

Legacy ERP, PIM, or merchandising systems often export scheduled batch files containing updated pricing, inventory, or promotional details to FTP. Storyteq can consume these files to refresh campaign content automatically before a launch or during an active promotion. This is particularly useful when business users need frequent updates without rebuilding creative assets from scratch.

Business value: Reduces manual rework and keeps customer-facing content aligned with operational data.

8. Backup and Recovery of Production Assets

Direction: Storyteq to FTP

Storyteq-generated assets, templates, and campaign outputs can be periodically exported to FTP-based storage for backup, disaster recovery, or long-term retention. This is valuable for organizations with strict retention policies or those that maintain separate enterprise storage environments. FTP can provide a simple, automated mechanism for moving large volumes of files into controlled storage.

Business value: Improves resilience, supports retention requirements, and protects production content from loss.