Getty Images - Air Inc. Integration and Automation

Common Integration Use Cases Between Getty Images and Air Inc.

1. Centralized visual asset sourcing for marketing campaign planning

Flow: Air Inc. ? Getty Images

Marketing teams using Air Inc. can trigger searches in Getty Images directly from campaign planning or content request workflows. When a campaign brief is created in Air Inc., users can pull approved stock photos, illustrations, or video assets from Getty Images without leaving the planning environment.

• Speeds up creative sourcing during campaign intake
• Reduces back-and-forth between marketing, design, and procurement
• Helps teams select licensed assets earlier in the workflow

2. Automated licensed asset delivery into creative production workflows

Flow: Getty Images ? Air Inc.

Once an asset is licensed in Getty Images, the approved file, license details, and usage rights can be pushed into Air Inc. for assignment tracking, review, and production coordination. This gives creative operations teams a single place to manage campaign assets and related tasks.

• Improves visibility into what has been licensed and approved
• Supports faster handoff from sourcing to production
• Reduces risk of using unlicensed or expired content

3. Rights and usage compliance tracking for published content

Flow: Bi-directional

Air Inc. can store campaign deadlines, publication dates, and content owners, while Getty Images provides license terms and expiration information. Together, the systems can help compliance or brand teams verify that each asset is used within its permitted scope before publication.

• Supports governance for editorial and commercial content
• Helps prevent licensing violations across channels
• Creates an auditable record of asset usage approvals

4. Creative request fulfillment for distributed teams

Flow: Air Inc. ? Getty Images

When regional marketing teams submit visual content requests in Air Inc., the system can automatically search Getty Images based on campaign theme, geography, audience, or format requirements. Results can be routed back to requesters or creative reviewers for approval.

• Standardizes asset sourcing across business units
• Reduces manual searching by local teams
• Improves turnaround time for distributed marketing operations

5. Asset metadata enrichment for campaign and project records

Flow: Getty Images ? Air Inc.

Getty Images metadata such as photographer, collection, license type, expiration date, and asset category can be synced into Air Inc. project records. This gives project managers and stakeholders better context for reporting, approvals, and future reuse decisions.

• Improves searchability and reporting in Air Inc.
• Supports reuse of approved assets in future campaigns
• Helps teams distinguish royalty-free from rights-managed content

6. Editorial content workflow for communications and PR teams

Flow: Air Inc. ? Getty Images

Corporate communications or PR teams managing news-driven content in Air Inc. can connect to Getty Images editorial collections to source timely event imagery. The integration can route selected images back into article, press release, or social publishing workflows.

• Accelerates editorial content production
• Supports fast response to news and event coverage
• Provides access to high-quality editorial imagery with proper licensing

7. License cost tracking and campaign reporting

Flow: Getty Images ? Air Inc.

License purchase details from Getty Images can be sent to Air Inc. for campaign cost tracking, budget reconciliation, and project reporting. Finance, marketing operations, and agency teams can then see the cost of visual assets alongside broader campaign spend.

• Improves budget transparency at the project level
• Supports chargeback or cost allocation by campaign
• Reduces manual reconciliation of licensing invoices