Getty Images - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between Getty Images and OpenText Lens - Data Visibility

1. License and usage-rights review for stored creative assets

Data flow: Getty Images ? OpenText Lens

When marketing teams download and store Getty Images assets in shared drives, DAM repositories, or project folders, OpenText Lens can scan those repositories to identify where licensed images are stored, how widely they are distributed, and whether older assets are still in active use. This helps legal, marketing operations, and records teams validate usage rights, reduce accidental over-retention, and remove obsolete creative files before license renewal or audit cycles.

2. Identify redundant Getty assets across enterprise content repositories

Data flow: Getty Images ? OpenText Lens

Organizations often save multiple copies of the same Getty asset across campaign folders, regional sites, and collaboration platforms. OpenText Lens can detect duplicate or near-duplicate files, map where they reside, and highlight redundant versions that no longer need to be retained. This reduces storage costs, simplifies content governance, and helps creative teams avoid confusion over which version is approved for use.

3. Support migration of creative libraries into a governed content platform

Data flow: OpenText Lens ? Getty Images

Before migrating legacy creative repositories into a new DAM or marketing content environment, OpenText Lens can classify unstructured content and identify which files are Getty-licensed assets, which are expired, and which are safe to move. That analysis helps content operations teams separate licensed imagery from internal originals, eliminate obsolete files, and ensure only approved assets are migrated into the target system.

4. Detect sensitive content embedded in marketing workspaces

Data flow: Getty Images ? OpenText Lens

Creative teams may store Getty assets alongside drafts, campaign briefs, and customer materials in shared repositories. OpenText Lens can analyze those repositories to find sensitive or regulated content stored near licensed imagery, such as personal data, confidential product plans, or legal documents. This gives compliance and information governance teams a clearer view of risk in creative workspaces and supports targeted cleanup before audits or external reviews.

5. Improve content cleanup after campaign completion

Data flow: Getty Images ? OpenText Lens

After a campaign ends, marketing operations can use OpenText Lens to locate Getty assets and related working files that are no longer needed. The platform can help identify stale campaign folders, obsolete image variants, and archived creative materials that should be deleted or retained under policy. This creates a repeatable cleanup process that lowers storage overhead and reduces the risk of keeping expired licensed content longer than necessary.

6. Validate editorial and historical image holdings for compliance

Data flow: Getty Images ? OpenText Lens

Media, publishing, and corporate communications teams often maintain historical image archives that include Getty editorial content. OpenText Lens can scan those archives to determine where editorial images are stored, whether they are mixed with other unstructured content, and whether retention or access controls are appropriate. This supports compliance reviews, improves archive governance, and helps teams respond faster to legal or policy inquiries.

7. Create a governed inventory of licensed visual assets

Data flow: Bi-directional

Getty Images can provide metadata about licensed assets, while OpenText Lens can discover where those assets exist across the enterprise. Together, they can support a governed inventory that links license information to actual file locations, business owners, and retention status. This gives procurement, legal, and marketing operations a more complete view of asset usage and helps ensure that only approved content is available for reuse.

8. Prepare for audits and eDiscovery involving creative content

Data flow: OpenText Lens ? Getty Images

When organizations face audits, litigation holds, or regulatory requests, OpenText Lens can identify repositories containing Getty assets and related project files, making it easier to scope what needs to be reviewed. Teams can quickly isolate relevant creative content, confirm whether assets were properly licensed, and reduce manual effort during discovery or compliance investigations.