Getty Images - Phrase Integration and Automation

Common Integration Use Cases Between Getty Images and Phrase

Getty Images and Phrase complement each other well in global content operations. Getty Images provides licensed visual assets for marketing, editorial, and corporate communications, while Phrase manages translation and multilingual content workflows. Together, they help teams localize campaigns faster, maintain brand consistency across markets, and reduce manual handoffs between creative, marketing, and localization teams.

1. Localize marketing campaigns with region-specific Getty assets

Data flow: Getty Images to Phrase

Marketing teams can select approved Getty Images assets for a campaign, then send associated content such as captions, alt text, headlines, and campaign copy into Phrase for translation. This ensures that localized campaign pages, email promotions, and social posts use the correct visual and linguistic combination for each market.

• Reduces delays caused by separate asset and translation workflows
• Helps local teams launch campaigns with approved visuals and translated copy at the same time
• Improves consistency across multilingual campaign assets

2. Translate metadata for Getty Images assets used in global content libraries

Data flow: Getty Images to Phrase

Organizations with centralized digital asset libraries can push Getty Images metadata such as titles, descriptions, keywords, usage notes, and rights information into Phrase for translation. This makes it easier for regional teams to search, understand, and reuse licensed assets in their local language.

• Improves asset discoverability across international teams
• Supports multilingual DAM and content library operations
• Reduces duplicate asset purchases by making existing licensed content easier to find and reuse

3. Localize editorial and newsroom content with licensed imagery

Data flow: Bi-directional

Media organizations can use Getty Images to source editorial photos and videos, then send article text, image captions, and photo credits into Phrase for translation. In return, translated article versions can be paired with the same licensed imagery and localized metadata for each publication market.

• Speeds up multilingual publishing for news and editorial teams
• Ensures image credits, captions, and disclaimers are translated accurately
• Supports consistent editorial standards across regions

4. Automate multilingual product and campaign content in DAM and CMS workflows

Data flow: Getty Images to Phrase

When Getty Images assets are stored in a DAM or referenced in a CMS, integration through Phrase can trigger translation of related content fields such as page copy, image alt text, social snippets, and campaign descriptions. This is especially useful for enterprises publishing the same campaign across multiple websites or regional microsites.

• Eliminates manual copy-paste between content and localization teams
• Improves publishing speed for multilingual web content
• Supports structured workflows for large-scale content operations

5. Localize creative briefs and production materials for agencies

Data flow: Phrase to Getty Images

Creative agencies and in-house studios can manage translated creative briefs, shot lists, and campaign requirements in Phrase, then use Getty Images to source visuals that match the localized market message. This helps teams align imagery selection with translated positioning, audience tone, and regional compliance needs.

• Improves alignment between localization and creative production
• Reduces rework caused by mismatched visuals and translated messaging
• Supports faster approval cycles for multi-market campaigns

6. Translate rights and usage guidance for licensed visual content

Data flow: Getty Images to Phrase

Global organizations often need to communicate image usage restrictions, licensing terms, and internal approval notes in multiple languages. Getty Images asset details can be routed into Phrase so that legal, marketing, and regional teams receive translated guidance alongside the licensed content.

• Reduces compliance risk from misunderstood usage rights
• Helps regional teams apply assets correctly
• Supports governance for enterprise content libraries

7. Maintain multilingual brand libraries for distributed teams

Data flow: Bi-directional

Enterprises can use Getty Images to maintain a curated library of approved brand visuals, while Phrase manages translated brand copy, campaign messaging, and asset descriptions. Together, they create a multilingual brand content hub where local teams can access both approved imagery and localized text in one workflow.

• Strengthens brand consistency across markets
• Gives local teams self-service access to approved content
• Reduces dependency on central marketing teams for routine localization tasks

8. Accelerate e-commerce and product storytelling for international markets

Data flow: Getty Images to Phrase

Retail and e-commerce teams can use Getty Images for lifestyle and promotional visuals, then send product storytelling content, banners, category descriptions, and image alt text into Phrase for translation. This enables faster rollout of localized storefronts and campaign landing pages.

• Improves time to market for international product launches
• Supports localized merchandising and seasonal promotions
• Enhances customer experience with translated visual and textual content

Overall, integrating Getty Images with Phrase helps organizations connect visual asset management with localization execution. The result is faster multilingual publishing, better governance over licensed content, and more efficient collaboration between marketing, creative, legal, and regional content teams.