Highspot - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Highspot and OpenText Core Digital Asset Management

Highspot and OpenText Core Digital Asset Management complement each other well in enterprise go-to-market operations. Highspot helps sales teams find, personalize, and deliver the right content and training, while OpenText Core Digital Asset Management serves as a governed source for approved digital assets such as images, videos, brand files, product visuals, and campaign media. Integrating the two platforms helps ensure sales teams use current, compliant, and brand-approved assets without duplicating content management work.

1. Sync approved marketing assets from OpenText Core Digital Asset Management into Highspot

Data flow: OpenText Core Digital Asset Management to Highspot

Marketing teams can publish approved product images, campaign videos, brochures, and brand assets from OpenText Core Digital Asset Management into Highspot collections for sales use. Highspot users then access only the latest approved materials directly within their enablement workspace.

• Reduces time spent searching across multiple repositories
• Ensures sales teams use brand-compliant and current assets
• Improves consistency across regions and product lines

2. Push updated sales-ready content from Highspot back to OpenText Core Digital Asset Management for governance

Data flow: Highspot to OpenText Core Digital Asset Management

When sales enablement teams create or refine customer-facing assets in Highspot, finalized versions can be sent to OpenText Core Digital Asset Management for long-term storage, version control, and enterprise governance. This is useful for approved presentations, one-pagers, and localized collateral that must be retained centrally.

• Creates a controlled archive of approved sales materials
• Supports auditability and version management
• Prevents multiple uncontrolled copies of the same asset

3. Automatically surface the right asset variants by region, product, or campaign

Data flow: Bi-directional

OpenText Core Digital Asset Management can maintain master asset metadata such as region, language, product family, and campaign. Highspot can use that metadata to present the most relevant content to sales reps based on territory, segment, or opportunity type. This is especially valuable for global organizations managing localized content.

• Improves content relevance for sellers
• Supports multilingual and regional content distribution
• Reduces risk of using the wrong asset in a market

4. Link buyer engagement activity in Highspot to source assets in OpenText Core Digital Asset Management

Data flow: Highspot to OpenText Core Digital Asset Management

When a rep shares a video, brochure, or product sheet from Highspot, engagement analytics can be tied back to the original asset record in OpenText Core Digital Asset Management. Marketing teams can then identify which asset types drive the most buyer interaction and refine future content strategy.

• Improves visibility into asset performance
• Supports content optimization based on buyer behavior
• Helps marketing prioritize high-performing media formats

5. Streamline content approval and publishing workflows

Data flow: OpenText Core Digital Asset Management to Highspot

OpenText Core Digital Asset Management can act as the controlled repository for draft, review, and approved assets. Once an asset is approved, it can be automatically published to Highspot for sales distribution. This creates a clean handoff between content governance and sales enablement.

• Shortens time from content approval to field availability
• Reduces manual publishing effort
• Ensures only approved content reaches sellers and buyers

6. Maintain a single source of truth for product and campaign media

Data flow: Bi-directional

Enterprises often need one authoritative location for master media files while still enabling sales teams to work efficiently. OpenText Core Digital Asset Management can store the master asset, while Highspot hosts the sales-facing version or reference link. Updates to the master file can be synchronized so Highspot always points to the latest approved version.

• Minimizes duplicate file storage
• Improves content governance and lifecycle management
• Ensures sales content stays aligned with brand standards

7. Support campaign launch readiness across marketing and sales teams

Data flow: OpenText Core Digital Asset Management to Highspot

For new product launches or seasonal campaigns, marketing can load all approved creative assets into OpenText Core Digital Asset Management and then publish the launch package into Highspot. Sales teams receive a ready-to-use campaign kit with presentations, visuals, and customer-facing collateral in one place.

• Accelerates field readiness for launches
• Improves cross-functional coordination
• Helps ensure consistent messaging across teams and channels

8. Retire outdated assets from Highspot when they are deprecated in OpenText Core Digital Asset Management

Data flow: OpenText Core Digital Asset Management to Highspot

When an asset is marked obsolete, expired, or replaced in OpenText Core Digital Asset Management, that status can trigger removal or archival in Highspot. This prevents sellers from using outdated pricing sheets, old product visuals, or superseded campaign materials.

• Reduces compliance and brand risk
• Keeps sales content libraries clean and current
• Supports content lifecycle governance at scale