Hootsuite - OpenText InfoArchive Integration and Automation

Common Integration Use Cases Between Hootsuite and OpenText InfoArchive

1. Archive Social Campaign Content for Regulatory and Brand Compliance

Data flow: Hootsuite to OpenText InfoArchive

When marketing teams publish regulated or high-visibility social content through Hootsuite, approved posts, captions, campaign assets, and approval records can be automatically archived in OpenText InfoArchive. This creates a defensible record of what was published, who approved it, and when it went live.

Business value: Supports audit readiness, reduces compliance risk, and preserves evidence for industries such as financial services, healthcare, public sector, and consumer goods.

• Capture final post content and metadata after publication
• Archive approval history and version history for governance
• Retain records according to policy by region, brand, or campaign type

2. Preserve Social Listening Evidence for Legal and Risk Review

Data flow: Hootsuite to OpenText InfoArchive

Hootsuite social listening outputs such as brand mentions, sentiment snapshots, escalated comments, and crisis-related conversation threads can be archived in InfoArchive for long-term retention. This is useful when organizations need to preserve evidence of public interactions, complaints, or incident response activity.

Business value: Improves defensibility during disputes, investigations, or regulatory inquiries and reduces the risk of losing time-sensitive social evidence.

• Archive flagged mentions and escalation cases
• Store sentiment reports tied to campaign or incident dates
• Retain conversation history for legal hold or compliance review

3. Retain Campaign Performance Reports for Historical Analysis and Audit

Data flow: Hootsuite to OpenText InfoArchive

Hootsuite analytics reports, including engagement metrics, reach, click-through performance, and channel comparisons, can be sent to InfoArchive on a scheduled basis. This ensures that monthly, quarterly, and annual performance records remain available even if dashboards are later refreshed or source data is aged out.

Business value: Provides a permanent record of campaign results for finance, leadership reporting, and year-over-year benchmarking.

• Archive scheduled performance exports by campaign and business unit
• Preserve KPI snapshots used in executive reporting
• Support historical trend analysis without keeping all data in active systems

4. Decommission Legacy Social Media Reporting Repositories While Preserving Access

Data flow: Legacy reporting systems or Hootsuite exports to OpenText InfoArchive

Organizations that have older social reporting tools, file shares, or manual archive folders can migrate historical social media records into InfoArchive while continuing to use Hootsuite for current operations. This allows IT to retire legacy repositories without losing access to past campaign records, approvals, or audit evidence.

Business value: Lowers infrastructure and support costs, reduces data sprawl, and simplifies retention management.

• Migrate historical post archives and reports into compliant storage
• Retire obsolete file shares and reporting databases
• Maintain searchable access for marketing, legal, and compliance teams

5. Centralize Approval and Publication Evidence for Governance Teams

Data flow: Hootsuite to OpenText InfoArchive

Hootsuite collaboration workflows often include draft content, reviewer comments, approvals, and final publication records. Integrating these records with InfoArchive gives governance, compliance, and audit teams a centralized repository of evidence showing how social content was controlled before release.

Business value: Strengthens internal controls and reduces manual effort when responding to audits or policy reviews.

• Archive approval chains for regulated campaigns
• Store reviewer comments and final sign-off records
• Provide searchable evidence for internal control testing

6. Support Legal Hold and eDiscovery for Social Media Records

Data flow: OpenText InfoArchive to Hootsuite and Hootsuite to OpenText InfoArchive

When a legal hold is issued, InfoArchive can preserve archived social records already captured from Hootsuite and prevent disposition according to retention policy. If needed, specific records can be retrieved from InfoArchive and made available to legal teams for case review or eDiscovery workflows.

Business value: Reduces litigation risk, ensures retention obligations are met, and improves response time to legal requests.

• Apply legal hold to archived social posts and reports
• Retrieve relevant records by campaign, date, or account
• Prevent accidental deletion of evidence under hold

7. Retain Social Asset Usage Records for Brand and Content Governance

Data flow: Hootsuite to OpenText InfoArchive

For organizations using approved digital assets in Hootsuite, the final published post can be archived together with references to the asset used, campaign name, and channel. This creates a traceable record of how approved content was deployed across social networks.

Business value: Improves brand governance, supports content reuse decisions, and helps teams verify that only approved materials were published.

• Archive published content linked to approved asset references
• Track which brand assets were used in each campaign
• Support post-campaign reviews and content lifecycle management

8. Create a Long-Term Social Operations Record for Enterprise Reporting

Data flow: Hootsuite to OpenText InfoArchive

Enterprises can use Hootsuite for day-to-day social operations while sending periodic snapshots of key operational records to InfoArchive. This can include campaign calendars, escalation logs, response records, and performance summaries, creating a durable operational history for leadership and compliance stakeholders.

Business value: Improves organizational memory, supports cross-team reporting, and reduces dependence on active system retention.

• Archive monthly operational summaries and escalation logs
• Preserve campaign timelines and publication history
• Enable long-term access without increasing Hootsuite storage burden