inriver - Microsoft 365 Integration and Automation

Common Integration Use Cases Between inriver and Microsoft 365

1. Product content authoring and review in Microsoft Word and Excel

Data flow: Microsoft 365 ? inriver

Marketing, product, and category teams can draft product descriptions, feature tables, compliance statements, and localization copy in Word or Excel, then push approved content into inriver for structured product enrichment. This reduces manual rekeying, keeps subject matter experts working in familiar tools, and speeds up the creation of consistent product content across large catalogs.

• Word used for narrative copy and approval comments
• Excel used for bulk attribute updates and translation preparation
• inriver becomes the system of record for finalized product information

2. Collaborative product launch planning in Microsoft Teams and SharePoint

Data flow: Bi-directional

Product launch teams can use Teams channels and SharePoint workspaces to coordinate launch tasks, review product readiness, and track content approvals tied to inriver product records. inriver can notify Teams when product data is ready for review, while launch teams can share feedback, files, and sign-off documents back to SharePoint for auditability.

• Teams for launch coordination and decision-making
• SharePoint for storing launch checklists, briefs, and approval records
• inriver for product data status and content readiness

3. Digital asset and product document management through SharePoint and OneDrive

Data flow: Microsoft 365 ? inriver

Organizations can store product images, spec sheets, installation guides, and compliance documents in SharePoint or OneDrive, then link or sync those assets into inriver product records. This gives product managers and marketers a controlled way to attach approved files to products without duplicating storage or losing version control.

• Centralized document storage in Microsoft 365
• Controlled asset association to product hierarchies in inriver
• Reduced risk of outdated files being published to channels

4. Approval workflows for product data using Outlook and Teams notifications

Data flow: inriver ? Microsoft 365

When product attributes, descriptions, or translations are ready for review in inriver, automated notifications can be sent to approvers through Outlook or Teams. Reviewers receive direct links to the relevant product record, enabling faster approvals and fewer delays in product publication cycles.

• Email-based approval prompts for stakeholders outside the PIM team
• Teams alerts for faster response from cross-functional reviewers
• Improved governance for regulated or high-risk product content

5. Product performance reporting with Power BI

Data flow: inriver ? Microsoft 365

Product completeness, enrichment progress, translation coverage, and publication readiness data from inriver can be fed into Power BI dashboards for business users. This helps leadership and operational teams monitor catalog quality, identify bottlenecks, and prioritize products that are missing critical content before launch.

• Executive dashboards for catalog health and readiness
• Operational views for content gaps by brand, market, or category
• Better prioritization of enrichment and localization work

6. Localization coordination for global product launches

Data flow: Bi-directional

Global teams can manage translation requests and review cycles using Microsoft 365 collaboration tools while inriver stores the localized product content. Translators and regional marketers can work in Excel or SharePoint-based templates, then return approved localized copy to inriver for market-specific publishing.

• Regional review and translation collaboration in Microsoft 365
• Localized content stored and governed in inriver
• Faster rollout of product information across multiple markets

7. Internal knowledge base for product teams

Data flow: inriver ? Microsoft 365

Key product data, attribute definitions, taxonomy guidance, and content standards from inriver can be published into SharePoint as a searchable internal knowledge base. This supports onboarding, reduces dependency on PIM specialists, and helps sales, support, and marketing teams use consistent product terminology.

• SharePoint as a self-service reference portal
• Standardized product definitions and content rules
• Lower support burden for product data questions

8. Sales enablement content distribution for field and channel teams

Data flow: inriver ? Microsoft 365

Approved product sheets, comparison tables, and launch materials can be generated from inriver and distributed through SharePoint or Teams to sales and partner-facing teams. This ensures that everyone uses the latest approved product information when creating proposals, customer presentations, and channel communications.

• Consistent product messaging across sales and partner teams
• Easy access to approved collateral in Teams and SharePoint
• Reduced risk of outdated or conflicting product claims