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inriver - OpenText Extended ECM Platform Integration and Automation

Integrate inriver Product Information Management (PIM) and OpenText Extended ECM Platform Content Management System (CMS) / eCommerce apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between inriver and OpenText Extended ECM Platform

1. Product Master Content Repository for Controlled Product Launches

Data flow: inriver ? OpenText Extended ECM Platform

Product teams can publish approved product records, specifications, compliance documents, and launch assets from inriver into OpenText Extended ECM Platform to create a governed repository for launch-ready content. This gives legal, regulatory, and sales teams a single place to review supporting documentation before products go live in downstream channels.

Business value: Reduces launch delays, improves content governance, and ensures every product release is backed by the correct documentation.

2. Centralized Storage of Product Documentation and Digital Assets

Data flow: OpenText Extended ECM Platform ? inriver

Technical manuals, certificates, safety sheets, and approved marketing assets stored in OpenText Extended ECM Platform can be linked or synchronized into inriver product records. This allows product managers and marketers to enrich product pages with the latest controlled documents without manually searching across file shares or departmental repositories.

Business value: Improves content accuracy, reduces duplicate asset storage, and shortens the time needed to enrich product information.

3. Compliance and Regulatory Evidence Management for Product Data

Data flow: Bi-directional

inriver can provide structured product attributes such as ingredients, materials, country of origin, and classification data to OpenText Extended ECM Platform, where compliance teams store supporting evidence, approvals, and audit trails. When regulatory documents are updated in OpenText Extended ECM Platform, the relevant product records in inriver can be flagged for review or enrichment.

Business value: Strengthens audit readiness, supports regulatory traceability, and reduces the risk of publishing non-compliant product information.

4. Product Launch Approval Workflow Across Marketing, Legal, and Operations

Data flow: Bi-directional

inriver can initiate a launch workflow when product content reaches a ready-for-approval stage, while OpenText Extended ECM Platform manages the formal review, approval, and retention of launch documents. Once approvals are completed in OpenText Extended ECM Platform, status updates can be returned to inriver so product content can be released to commerce and channel systems.

Business value: Creates a controlled cross-functional approval process and reduces manual follow-up between teams.

5. Controlled Distribution of Product Content to Internal Teams and Partners

Data flow: inriver ? OpenText Extended ECM Platform

Approved product descriptions, images, datasheets, and localized content from inriver can be published into OpenText Extended ECM Platform for secure sharing with distributors, field sales, and channel partners. OpenText Extended ECM Platform can then manage access control, version history, and retention policies for externally shared product materials.

Business value: Improves partner enablement, ensures consistent product messaging, and reduces the risk of outdated content being shared externally.

6. Retention and Archiving of Superseded Product Information

Data flow: inriver ? OpenText Extended ECM Platform

When product data is replaced in inriver due to a new version, end-of-life status, or market-specific update, the previous version can be archived in OpenText Extended ECM Platform with full metadata and retention controls. This creates a defensible historical record of what was published, when it changed, and who approved it.

Business value: Supports legal retention requirements, simplifies audits, and preserves historical product content for reference.

7. Product Content Governance for Global Market Localization

Data flow: Bi-directional

inriver can manage localized product attributes and market-specific content, while OpenText Extended ECM Platform stores supporting translation files, localization approvals, and market compliance documents. Regional teams can review and approve localized assets in OpenText Extended ECM Platform before the final content is synchronized back to inriver for publication.

Business value: Speeds up global content rollout, improves localization governance, and ensures market-specific requirements are met.

8. Cross-System Search and Reference for Product and Document Context

Data flow: Bi-directional

Users working in inriver can access links to related governed documents stored in OpenText Extended ECM Platform, such as contracts, certifications, or technical evidence. Conversely, users in OpenText Extended ECM Platform can view associated product master data from inriver to understand which product versions, variants, or markets a document applies to.

Business value: Improves user productivity, reduces context switching, and helps teams make decisions using both structured product data and governed business documents.

How to integrate and automate inriver with OpenText Extended ECM Platform using OneTeg?