LionBridge - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Lionbridge and OpenText Core Digital Asset Management

Below are practical integration scenarios that connect Lionbridge?s translation and localization capabilities with OpenText Core Digital Asset Management?s centralized asset governance and distribution workflows.

1. Automated Translation of Approved Marketing Assets

Data flow: OpenText Core Digital Asset Management to Lionbridge and back to OpenText Core Digital Asset Management

When a marketing team approves a new image, brochure, or campaign video in OpenText Core Digital Asset Management, the asset and its metadata can be sent to Lionbridge for translation of embedded text, captions, subtitles, or associated copy. Once localized versions are completed, they are returned to OpenText Core Digital Asset Management as new renditions linked to the original master asset.

• Reduces manual handoffs between marketing and localization teams
• Speeds up multilingual campaign launches
• Ensures localized assets remain tied to the source version for governance and reuse

2. Localization of Asset Metadata for Global Search and Discovery

Data flow: OpenText Core Digital Asset Management to Lionbridge

Asset titles, descriptions, tags, usage rights notes, and campaign labels can be routed from OpenText Core Digital Asset Management to Lionbridge for translation. This enables regional teams to search and retrieve assets in their local language while maintaining a consistent global asset library.

• Improves findability of assets across regions
• Supports localized taxonomy and metadata standards
• Reduces duplicate asset creation caused by poor searchability

3. Multilingual Product Launch Content Distribution

Data flow: OpenText Core Digital Asset Management to Lionbridge to OpenText Core Digital Asset Management

For product launches, source assets such as product images, packaging artwork, spec sheets, and promotional videos can be stored in OpenText Core Digital Asset Management and sent to Lionbridge for localization. The translated deliverables are then returned and organized by market, language, or channel for downstream use by regional marketing, ecommerce, and sales teams.

• Supports coordinated global launch execution
• Helps regional teams receive market-ready content faster
• Improves consistency across channels and geographies

4. Translation Workflow for Video Subtitles and Voiceover Scripts

Data flow: OpenText Core Digital Asset Management to Lionbridge and back to OpenText Core Digital Asset Management

Video files and associated transcript files stored in OpenText Core Digital Asset Management can be sent to Lionbridge for subtitle translation, closed captioning, and voiceover script localization. Completed language versions can then be attached to the original video asset as approved renditions for use in regional campaigns, training, or product education.

• Accelerates multilingual video publishing
• Improves accessibility and compliance with captioning requirements
• Creates a controlled repository of language-specific media variants

5. Localization of Compliance and Regulatory Asset Content

Data flow: OpenText Core Digital Asset Management to Lionbridge

Industries such as healthcare, financial services, and manufacturing often store regulated documents, labels, and product inserts in OpenText Core Digital Asset Management. These materials can be sent to Lionbridge for translation under controlled workflows, ensuring that localized versions meet legal, regulatory, and brand requirements before publication.

• Supports audit-ready localization processes
• Reduces risk of inconsistent or unauthorized translations
• Helps maintain version control across regulated markets

6. Regional Reuse of Existing Localized Assets

Data flow: Bi-directional

OpenText Core Digital Asset Management can serve as the master repository for both source and localized assets, while Lionbridge can provide updated translations when source content changes. If a master asset is revised, only the changed text or metadata can be retranslated, and the updated localized renditions can be pushed back into OpenText Core Digital Asset Management for reuse by regional teams.

• Minimizes rework and translation costs
• Keeps localized content aligned with the latest source version
• Improves governance over asset lifecycle and versioning

7. Campaign Asset Localization for Channel-Specific Publishing

Data flow: OpenText Core Digital Asset Management to Lionbridge to downstream channels

Campaign assets managed in OpenText Core Digital Asset Management can be localized for specific channels such as web, mobile apps, social media, and retail displays. Lionbridge handles translation of copy, overlays, and supporting text, while OpenText Core Digital Asset Management distributes the approved localized versions to the appropriate channel teams or publishing systems.

• Enables channel-ready multilingual content delivery
• Improves consistency across digital touchpoints
• Shortens the time needed to publish localized campaigns

In summary, integrating Lionbridge with OpenText Core Digital Asset Management helps enterprises centralize asset governance while automating multilingual production, reducing manual effort, and improving the speed and quality of global content delivery.