Loci - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Loci and OpenText Core Digital Asset Management

Loci and OpenText Core Digital Asset Management complement each other well in enterprise content operations. OpenText Core DAM centralizes approved digital assets, while Loci analyzes user behavior and content performance to recommend the most relevant content for each audience. Together, they can improve content discoverability, personalization, and campaign effectiveness across marketing, sales, and digital experience teams.

1. Personalized asset recommendations from the DAM library

Data flow: OpenText Core DAM to Loci

Approved images, videos, brochures, and other assets from OpenText Core DAM are sent to Loci along with metadata such as audience segment, product line, campaign, region, and usage rights. Loci uses this information to recommend the most relevant assets for a user based on behavior and content engagement patterns.

Business value: Speeds up content selection for marketers and content editors, reduces time spent searching the asset library, and improves the relevance of assets used in campaigns and digital channels.

2. Dynamic content recommendations in customer portals and websites

Data flow: Bi-directional

OpenText Core DAM provides approved assets to web and portal experiences, while Loci analyzes visitor interactions such as clicks, downloads, and viewing history to recommend the next best asset or content item. This can be used in product pages, resource centers, partner portals, and self-service customer experiences.

Business value: Increases engagement, improves content consumption, and helps guide users toward high-value assets that support conversion or self-service outcomes.

3. Campaign asset optimization based on engagement analytics

Data flow: Loci to OpenText Core DAM

Loci captures performance signals from content interactions, such as which assets are viewed, downloaded, shared, or ignored. These insights are fed back into OpenText Core DAM metadata or reporting layers so content teams can identify top-performing assets and underused content.

Business value: Helps marketing teams retire low-performing assets, prioritize high-performing content, and make better decisions about future creative production.

4. Automated asset tagging and recommendation enrichment

Data flow: OpenText Core DAM to Loci, then Loci to OpenText Core DAM

OpenText Core DAM sends asset metadata and content descriptors to Loci for analysis. Loci can then return recommendation-related tags or inferred content affinities, such as audience interest, topic relevance, or likely campaign fit, which can be stored back in the DAM as enriched metadata.

Business value: Improves asset searchability and classification, supports more accurate content reuse, and reduces manual tagging effort for content operations teams.

5. Role-based content surfacing for internal teams

Data flow: OpenText Core DAM to Loci

OpenText Core DAM provides a controlled repository of approved assets, while Loci uses user behavior and role context to recommend the most relevant materials to sales, product, regional marketing, or partner teams. For example, a sales rep may see customer case studies, while a regional marketer sees localized campaign assets.

Business value: Improves internal productivity, reduces time spent searching for approved content, and ensures teams use the most relevant and compliant materials.

6. Personalized content feeds in CMS and digital experience platforms

Data flow: OpenText Core DAM to Loci, then Loci to CMS or experience layer

OpenText Core DAM supplies approved digital assets to the CMS, and Loci determines which assets should be surfaced to each visitor based on behavior, preferences, and engagement history. This enables personalized content blocks, recommended downloads, and tailored media placements across digital properties.

Business value: Increases conversion rates, improves content relevance, and supports scalable personalization without requiring manual page-by-page curation.

7. Governance-aware content recommendation

Data flow: OpenText Core DAM to Loci

OpenText Core DAM provides usage rights, expiration dates, region restrictions, and approval status along with asset content. Loci uses these governance attributes to ensure only eligible assets are recommended to users or exposed in downstream channels.

Business value: Reduces compliance risk, prevents misuse of expired or restricted assets, and supports enterprise content governance at scale.

In summary, OpenText Core Digital Asset Management serves as the trusted source of approved content, while Loci adds intelligence by learning from user behavior and recommending the most relevant assets. The integration supports better content discovery, stronger personalization, and more efficient cross-team content operations.