MediaValet - Centric Integration and Automation

Common Integration Use Cases Between MediaValet and Centric

1. Centralized product asset publishing from Centric to MediaValet

Data flow: Centric ? MediaValet

When product teams finalize approved design files, technical drawings, packaging artwork, and launch imagery in Centric, those assets can be automatically pushed into MediaValet for enterprise-wide distribution. MediaValet then becomes the controlled repository for marketing, sales, and regional teams to access the latest approved content.

Business value: Reduces duplicate file storage, prevents use of outdated assets, and shortens the time between product approval and market-ready content availability.

2. Approved marketing collateral sync from MediaValet back to Centric

Data flow: MediaValet ? Centric

Marketing teams often create product launch materials such as brochures, campaign visuals, videos, and sell sheets in MediaValet. Once approved, key collateral can be linked or synchronized back into Centric so product managers and development teams can reference the latest customer-facing materials during future product iterations.

Business value: Keeps product teams aligned with market messaging and ensures product decisions reflect current brand and launch requirements.

3. Product launch package assembly across PLM and DAM

Data flow: Bi-directional

Centric can manage the product development milestones and launch readiness status, while MediaValet stores the final approved launch assets. Together, they can support a structured launch workflow where Centric triggers the need for assets, and MediaValet supplies the approved files for use in launch kits, retailer portals, and sales enablement materials.

Business value: Improves launch coordination across design, product, and marketing teams and reduces delays caused by missing or unapproved content.

4. Product metadata enrichment for DAM assets

Data flow: Centric ? MediaValet

Centric product records can feed structured metadata into MediaValet, including product name, SKU, season, collection, category, and launch date. This allows assets in MediaValet to be automatically tagged and organized by product context, making them easier to search and reuse across teams and regions.

Business value: Improves asset findability, supports consistent product naming, and reduces manual metadata entry for marketing operations teams.

5. Version-controlled asset updates for product changes

Data flow: Centric ? MediaValet and MediaValet ? Centric

When a product specification changes in Centric, such as dimensions, packaging, or labeling requirements, the related assets in MediaValet can be flagged for update. Once revised creative files are approved in MediaValet, the updated versions can be linked back to the corresponding product record in Centric.

Business value: Prevents outdated packaging or product visuals from being used in downstream channels and supports stronger version control across the product lifecycle.

6. Retail and channel content distribution by product status

Data flow: Centric ? MediaValet

Centric can provide product readiness status, launch dates, and market availability by region. MediaValet can use that information to control which assets are visible to internal teams, distributors, or external partners. For example, pre-launch assets can remain restricted until the product reaches a defined approval stage in Centric.

Business value: Supports controlled content release, reduces compliance risk, and ensures channel partners only access assets appropriate for their market and timing.

7. Single source of truth for product and brand governance

Data flow: Bi-directional

Centric manages product definitions, specifications, and lifecycle status, while MediaValet manages approved brand and creative assets. Integrating the two systems creates a governed workflow where product data and visual content remain aligned throughout concept, development, launch, and post-launch updates.

Business value: Strengthens governance across product and brand teams, improves auditability, and reduces the risk of inconsistent product information across systems and channels.