MediaValet - OpenText Decision Service Integration and Automation

Common Integration Use Cases Between MediaValet and OpenText Decision Service

1. Rule-Based Asset Approval for Brand and Compliance Review

Data flow: MediaValet ? OpenText Decision Service ? MediaValet

When a new asset is uploaded to MediaValet, metadata such as asset type, campaign, region, usage rights, and department can be sent to OpenText Decision Service to determine whether the asset can be approved automatically, requires legal review, or must be escalated to a brand manager. This reduces manual review effort and ensures consistent approval decisions across marketing teams.

Business value: Faster asset publishing, fewer compliance errors, and standardized approval outcomes for regulated or brand-sensitive content.

2. Automated Rights and Usage Enforcement for External Sharing

Data flow: MediaValet ? OpenText Decision Service ? MediaValet

Before a user shares an asset with an agency, distributor, or partner, MediaValet can pass asset rights data, expiration dates, geography restrictions, and audience limitations to OpenText Decision Service. The decision engine can then allow, deny, or conditionally approve the share based on business rules. This is especially useful for organizations managing licensed imagery, talent releases, or region-specific content restrictions.

Business value: Reduced legal exposure, better control over asset distribution, and fewer policy violations.

3. Dynamic Asset Access Based on User Role and Campaign Context

Data flow: OpenText Decision Service ? MediaValet

OpenText Decision Service can evaluate a user?s role, business unit, location, and current campaign assignment to determine which MediaValet collections or assets they should access. For example, a regional marketing manager may be granted access to local campaign assets while being restricted from global master files. This supports more precise access control than static permission models alone.

Business value: Improved governance, reduced risk of unauthorized access, and simpler administration of complex permissions.

4. Automated Escalation for High-Risk or Sensitive Content

Data flow: MediaValet ? OpenText Decision Service ? workflow or case management

MediaValet can send asset attributes such as facial recognition results, sensitive keywords, or detected content categories to OpenText Decision Service. The decision engine can classify the asset as low, medium, or high risk and trigger the appropriate workflow, such as immediate publication, manager review, or legal escalation. This is valuable for organizations publishing content at scale across multiple markets.

Business value: Better risk management, fewer publishing delays for low-risk assets, and focused review effort on exceptions.

5. Policy-Driven Version Release and Replacement Decisions

Data flow: MediaValet ? OpenText Decision Service ? MediaValet

When a new version of an asset is uploaded, MediaValet can send version details, approval status, and campaign usage context to OpenText Decision Service. The engine can decide whether the new version should replace the current one, be held for review, or be released only to specific channels. This is useful when version changes affect legal disclaimers, product claims, or localized messaging.

Business value: Controlled version governance, fewer publishing mistakes, and stronger brand consistency.

6. Automated Expiration and Renewal Decisions for Time-Sensitive Assets

Data flow: MediaValet ? OpenText Decision Service ? MediaValet

MediaValet can provide asset expiration dates, license terms, campaign end dates, and usage history to OpenText Decision Service. The decision service can determine whether an asset should be archived, renewed, or flagged for replacement. This helps marketing and legal teams manage licensed content before rights lapse.

Business value: Lower licensing risk, fewer expired assets in circulation, and more efficient content lifecycle management.

7. Conditional Publishing Based on Business Rules and Market Readiness

Data flow: MediaValet ? OpenText Decision Service ? CMS or marketing automation platform

MediaValet can act as the source of approved creative assets while OpenText Decision Service determines whether an asset is eligible for publishing based on market, product launch stage, regulatory approval, or campaign status. Only assets that meet the required rules are released to downstream CMS or marketing automation systems. This is useful for coordinated launches across multiple regions or product lines.

Business value: More reliable campaign execution, fewer premature releases, and better alignment between creative, legal, and marketing operations.

8. Audit-Ready Decision Logging for Regulated Content Operations

Data flow: Bi-directional

MediaValet provides detailed asset activity logs while OpenText Decision Service records the rule outcomes that led to each approval, rejection, or escalation. Together, they create a complete audit trail showing what content was reviewed, which rules were applied, who approved it, and when it was published or shared. This is especially valuable in regulated industries such as healthcare, financial services, and consumer goods.

Business value: Stronger auditability, easier compliance reporting, and improved accountability across content operations.