MediaValet - OpenText Identity and Access Management Integration and Automation

Common Integration Use Cases Between MediaValet and OpenText Identity and Access Management

MediaValet and OpenText Identity and Access Management complement each other by combining secure digital asset management with centralized identity, authentication, and access governance. Together, they help organizations control who can access brand assets, streamline user administration, and support secure collaboration across internal teams and external partners.

1. Single Sign On for Secure Access to MediaValet

Data flow: OpenText Identity and Access Management to MediaValet

Employees and approved external users authenticate once through OpenText Identity and Access Management and then access MediaValet without separate credentials. This reduces password fatigue, lowers help desk volume, and improves adoption of the DAM platform across marketing, creative, and agency teams.

• Centralizes authentication through enterprise identity policies
• Improves user experience for frequent asset users
• Reduces account sprawl and password reset requests

2. Role Based Access Control for Asset Libraries

Data flow: OpenText Identity and Access Management to MediaValet

User roles defined in OpenText Identity and Access Management can be mapped to MediaValet permissions, such as marketing admin, creative contributor, regional viewer, or external partner. This ensures users only see the collections, folders, and download rights appropriate to their job function or project assignment.

• Enforces least privilege access to sensitive brand assets
• Supports segmented access by department, region, or project
• Reduces manual permission management in MediaValet

3. Automated Provisioning and Deprovisioning of MediaValet Users

Data flow: OpenText Identity and Access Management to MediaValet

When employees join, change roles, or leave the organization, identity events in OpenText Identity and Access Management can trigger automatic creation, update, or removal of MediaValet accounts. This is especially valuable for fast moving marketing teams and agencies where access must change quickly to protect confidential campaigns and unpublished assets.

• Speeds onboarding for new team members
• Removes access immediately when users exit or contracts end
• Reduces security risk from orphaned accounts

4. Controlled External Partner Access for Agencies and Vendors

Data flow: Bi directional

External agencies, photographers, translators, and production vendors can be authenticated through OpenText Identity and Access Management and granted time bound access to specific MediaValet collections. MediaValet then provides controlled sharing of approved assets while OpenText Identity and Access Management maintains identity verification and policy enforcement.

• Supports secure collaboration with third parties
• Limits access to project specific content only
• Enables expiration based access for temporary engagements

5. Access Governance for Regulated and High Security Content

Data flow: Bi directional

Organizations in regulated industries can use OpenText Identity and Access Management to enforce authentication strength, role restrictions, and access policies for MediaValet repositories containing regulated product imagery, legal documents, or approved disclosures. MediaValet audit logs can then support compliance reviews by showing who accessed or downloaded assets and when.

• Strengthens governance for sensitive content
• Supports audit and compliance reporting
• Helps demonstrate policy enforcement during reviews

6. Regional or Business Unit Segmentation of Brand Assets

Data flow: OpenText Identity and Access Management to MediaValet

Large enterprises often need different access rules for global, regional, and business unit teams. Identity attributes from OpenText Identity and Access Management can be used to assign users to the correct MediaValet workspace or collection, ensuring local teams only access approved brand materials for their market while corporate teams retain broader visibility.

• Supports decentralized marketing operations
• Prevents accidental use of restricted regional assets
• Improves brand consistency across markets

7. Faster Creative Collaboration with Secure Authentication

Data flow: OpenText Identity and Access Management to MediaValet

Creative teams using MediaValet for asset review, version control, and approvals can authenticate through OpenText Identity and Access Management to access current files and collaborate securely. This reduces friction during review cycles and ensures only authenticated users can comment, approve, or download final approved assets.

• Speeds creative review and approval workflows
• Protects work in progress and final approved files
• Maintains a clear identity trail for collaboration actions

8. Centralized Audit and Access Reporting

Data flow: Bi directional

Security and compliance teams can combine identity records from OpenText Identity and Access Management with MediaValet access logs to produce a complete view of who was granted access, who authenticated, and which assets were viewed or downloaded. This is useful for internal audits, incident investigations, and policy enforcement.

• Improves visibility across identity and asset access events
• Supports forensic analysis and compliance audits
• Helps identify unusual access patterns quickly

Together, MediaValet and OpenText Identity and Access Management create a secure and efficient environment for managing brand assets at scale while maintaining strong identity governance across internal teams and external collaborators.