MediaValet - OpenText Information Archive Integration and Automation

Common Integration Use Cases Between MediaValet and OpenText InfoArchive

1. Archive approved marketing assets after campaign completion

Data flow: MediaValet to OpenText InfoArchive

When a campaign ends, final approved assets such as images, videos, brochures, and presentation files can be transferred from MediaValet into OpenText InfoArchive for long-term retention. This helps marketing teams keep MediaValet focused on active content while ensuring completed campaign materials remain available for audit, legal review, and historical reference.

Business value: Reduces clutter in the DAM, lowers storage and management overhead, and supports retention policies for brand and compliance records.

2. Preserve regulated creative content and approval records for compliance

Data flow: MediaValet to OpenText InfoArchive

Organizations in regulated industries can archive final creative files, approval histories, version records, and associated metadata from MediaValet into InfoArchive to meet retention and audit requirements. This is especially useful for advertising, financial services, healthcare, and public sector teams that must prove what content was approved, when it was approved, and who approved it.

Business value: Strengthens compliance posture, simplifies audits, and reduces risk tied to missing or incomplete records.

3. Retire legacy content repositories while keeping brand assets accessible

Data flow: Legacy systems to OpenText InfoArchive, then selected assets to MediaValet

During a legacy system decommissioning program, historical marketing files, documents, and supporting records can be archived in InfoArchive to preserve access and retention without keeping the old system running. Frequently used or current brand assets can then be published into MediaValet for operational use by marketing and creative teams.

Business value: Lowers infrastructure and support costs, reduces dependency on obsolete systems, and creates a cleaner separation between active and historical content.

4. Maintain a compliant record of externally shared assets

Data flow: MediaValet to OpenText InfoArchive

MediaValet is often used to share approved assets with agencies, distributors, and partners. A copy of the shared asset package, including metadata, permissions context, and distribution history, can be archived in InfoArchive to create a permanent record of what was shared externally and under what conditions.

Business value: Improves traceability for external content distribution, supports legal defensibility, and helps teams respond to disputes or brand misuse claims.

5. Archive expired or superseded brand materials after version replacement

Data flow: MediaValet to OpenText InfoArchive

When a new product launch, rebrand, or policy update replaces older creative materials, the superseded assets can be moved from MediaValet into InfoArchive. This keeps the DAM aligned to the latest approved content while preserving older versions for reference, regulatory review, or historical analysis.

Business value: Prevents accidental use of outdated assets, supports version governance, and preserves a complete content history.

6. Support legal hold and eDiscovery for marketing and brand records

Data flow: MediaValet to OpenText InfoArchive

If litigation, investigation, or regulatory review requires preservation of specific marketing materials, MediaValet can supply the relevant assets and metadata to InfoArchive, where they can be retained under legal hold. This can include campaign files, approvals, creative briefs, and distribution records.

Business value: Ensures defensible retention, reduces the risk of accidental deletion, and gives legal teams a controlled archive for review.

7. Create a governed lifecycle from active asset management to long-term retention

Data flow: Bi-directional workflow based on lifecycle stage

MediaValet can serve as the system of record for active creative work, approvals, and collaboration, while InfoArchive becomes the long-term retention layer once assets are no longer actively used. Metadata can be synchronized so that teams can locate archived content by campaign, product, region, or approval status without reopening the original working repository.

Business value: Establishes a clear content lifecycle, improves searchability across active and archived content, and helps organizations manage storage and retention more efficiently.

8. Retain audit-ready records for AI-tagged and sensitive media assets

Data flow: MediaValet to OpenText InfoArchive

MediaValet?s AI-powered tagging and facial recognition can help classify assets during active use. Once assets are finalized, the enriched metadata, tags, and associated audit trail can be archived in InfoArchive alongside the media file. This is valuable for organizations that need to demonstrate how sensitive content was identified, approved, and retained over time.

Business value: Preserves context for compliance and governance, improves long-term discoverability, and supports controlled retention of sensitive media.