MediaValet - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between MediaValet and OpenText Lens - Data Visibility

1. Sensitive Asset Discovery and DAM Governance

Data flow: OpenText Lens - Data Visibility ? MediaValet

Use OpenText Lens to scan file shares, collaboration repositories, and legacy content stores to identify images, videos, documents, and creative files that contain sensitive or regulated information. High-risk assets can then be routed into MediaValet with the correct metadata, access controls, and retention rules. This helps marketing and compliance teams centralize only approved content while reducing the chance of exposing confidential material in the DAM.

Business value: Better governance of brand assets, reduced compliance risk, and faster onboarding of content into a controlled repository.

2. Redundant and Obsolete Content Cleanup Before DAM Migration

Data flow: OpenText Lens - Data Visibility ? MediaValet

Before migrating content into MediaValet, OpenText Lens can analyze source repositories to identify duplicate, outdated, or low-value assets. Teams can use these insights to eliminate unnecessary files before migration, ensuring that only current, approved, and reusable assets are moved into MediaValet. This is especially useful during DAM consolidation or brand portal modernization projects.

Business value: Lower migration effort, reduced storage costs, and a cleaner DAM environment from day one.

3. Compliance Review of External Sharing Collections

Data flow: MediaValet ? OpenText Lens - Data Visibility

MediaValet often stores assets prepared for external agencies, distributors, or partners. By sending selected collections or exported content inventories to OpenText Lens, organizations can assess whether shared materials contain personal data, confidential product information, or obsolete legal language. Compliance teams can then block or remediate risky assets before they are distributed externally.

Business value: Safer external collaboration, fewer policy violations, and stronger control over brand and legal exposure.

4. Ongoing Risk Monitoring for Archived Brand Assets

Data flow: Bi-directional

MediaValet can serve as the system of record for approved brand assets, while OpenText Lens periodically scans connected repositories or exported asset inventories to detect newly introduced sensitive content, duplicate versions, or files that should be retired. When Lens flags an issue, MediaValet administrators can update metadata, revoke access, or move assets into restricted folders. This creates a continuous governance loop rather than a one-time audit.

Business value: Continuous information risk management, improved audit readiness, and less manual review effort.

5. Pre-Migration Assessment for Legacy Content Repositories

Data flow: OpenText Lens - Data Visibility ? MediaValet

When an organization is consolidating multiple legacy repositories into MediaValet, OpenText Lens can profile the source environments to determine what content exists, where it resides, and which files are sensitive or obsolete. Migration teams can use this inventory to define migration waves, exclude non-essential content, and assign the right metadata structure in MediaValet for business users.

Business value: More predictable migration planning, reduced project risk, and better content quality in the target DAM.

6. Brand Asset Lifecycle Management and Retention Enforcement

Data flow: MediaValet ? OpenText Lens - Data Visibility

MediaValet can provide the curated asset library, while OpenText Lens analyzes asset repositories to identify content that has exceeded its business usefulness or retention period. For example, expired campaign materials, outdated product imagery, or superseded legal documents can be flagged for review and removal. This supports retention policies and reduces clutter in the DAM.

Business value: Lower storage overhead, improved search relevance, and stronger retention compliance.

7. Cross-Functional Content Audit for Marketing and Legal Teams

Data flow: OpenText Lens - Data Visibility ? MediaValet

OpenText Lens can generate a content visibility report across repositories to show where sensitive or regulated assets are stored. Marketing operations can then use MediaValet to centralize approved versions, while legal and compliance teams validate that only compliant assets remain accessible. This is useful for campaigns involving regulated claims, customer imagery, or region-specific disclosures.

Business value: Faster approvals, fewer content disputes, and better alignment between marketing and governance teams.

8. Controlled Asset Rationalization Across Business Units

Data flow: Bi-directional

In large enterprises, different business units may store overlapping creative content in multiple systems. OpenText Lens can identify duplicate or near-duplicate assets across repositories, while MediaValet becomes the approved destination for the final, governed version. Business owners can review Lens findings, select the authoritative asset, and publish it in MediaValet with standardized metadata and permissions.

Business value: Reduced duplication across teams, improved brand consistency, and a single trusted source for approved assets.