Microsoft 365 - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Microsoft 365 and OpenText Core Digital Asset Management

1. Centralized access to approved brand assets from Microsoft 365 apps

Marketing, sales, and communications teams can search and insert approved images, videos, logos, and templates stored in OpenText Core Digital Asset Management directly from Microsoft Word, PowerPoint, and Outlook. This reduces time spent hunting for files in shared drives and helps ensure employees use only current, compliant assets in presentations, proposals, and customer communications.

Data flow: OpenText Core Digital Asset Management to Microsoft 365

2. Automated publishing of finalized documents and campaign materials

When a brochure, presentation, or campaign package is approved in Microsoft 365, the final version can be automatically transferred to OpenText Core Digital Asset Management for controlled storage, versioning, and reuse. This creates a clean handoff from content creation to asset governance and gives downstream teams a single source of truth for approved materials.

Data flow: Microsoft 365 to OpenText Core Digital Asset Management

3. Collaborative review and approval workflows for digital assets

Creative and business teams can use Microsoft Teams and Outlook to review assets stored in OpenText Core Digital Asset Management, capture feedback, and coordinate approvals without relying on email attachments or disconnected review cycles. Notifications can be sent to Teams channels when assets are ready for review, and approval decisions can be recorded back in the asset management system for auditability.

Data flow: Bi-directional

4. SharePoint-based project portals linked to managed asset libraries

Project teams can use SharePoint as a collaboration workspace for campaign planning, launch coordination, or product releases while linking to the authoritative asset library in OpenText Core Digital Asset Management. This allows teams to manage tasks, timelines, and supporting documents in Microsoft 365 while keeping master media files governed in the DAM platform.

Data flow: Bi-directional

5. Secure distribution of media assets to distributed teams

Regional offices, agencies, and remote employees can access approved assets through Microsoft 365 collaboration spaces while OpenText Core Digital Asset Management enforces permissions, usage rights, and expiration rules. This is especially useful for global organizations that need to distribute localized campaign content without exposing unapproved or outdated files.

Data flow: OpenText Core Digital Asset Management to Microsoft 365

6. Asset usage reporting and business intelligence in Power BI

Metadata from OpenText Core Digital Asset Management, such as asset type, usage frequency, campaign association, and approval status, can be exported into Power BI for reporting. Business teams can track which assets are used most often, identify underperforming content, and measure the operational value of the digital asset library.

Data flow: OpenText Core Digital Asset Management to Microsoft 365

7. Co-authoring support for content teams working on asset-related documents

Teams can co-author supporting materials such as campaign briefs, product sheets, and usage guidelines in Microsoft 365 while referencing linked assets stored in OpenText Core Digital Asset Management. This improves coordination between creative, legal, and marketing stakeholders and reduces version conflicts across document drafts and media files.

Data flow: Bi-directional

8. Compliance-driven retention and controlled archiving of business content

Completed documents, approved visuals, and campaign records created in Microsoft 365 can be archived into OpenText Core Digital Asset Management with metadata for retention, rights management, and future reuse. This supports regulated industries and enterprises that need to preserve approved content, maintain audit trails, and avoid uncontrolled file sprawl across email and shared drives.

Data flow: Microsoft 365 to OpenText Core Digital Asset Management