Microsoft Copilot - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Microsoft Copilot and OpenText Core Digital Asset Management

Microsoft Copilot and OpenText Core Digital Asset Management complement each other well in enterprise content operations. Copilot helps employees create, summarize, analyze, and act on information inside Microsoft 365, while OpenText Core Digital Asset Management provides centralized storage, governance, version control, and distribution of approved digital assets such as images, videos, brand files, and marketing collateral. Integrating the two platforms helps teams find, use, and manage assets faster while keeping content controlled and compliant.

1. AI-assisted asset search and retrieval from Microsoft 365

Data flow: Microsoft Copilot to OpenText Core Digital Asset Management

Users working in Microsoft Teams, Word, or Outlook can ask Copilot to locate approved digital assets stored in OpenText Core Digital Asset Management, such as product images, campaign banners, or brand templates. Copilot can return relevant assets, metadata, usage rights, and version details without users leaving their Microsoft workspace.

• Marketing teams quickly find approved visuals for campaigns
• Sales teams retrieve the latest product images for proposals
• Reduces time spent searching shared drives and email attachments

2. Drafting content with approved brand assets embedded

Data flow: OpenText Core Digital Asset Management to Microsoft Copilot

When users create documents, presentations, or emails in Microsoft 365, Copilot can suggest and insert approved assets from OpenText Core Digital Asset Management based on document context. For example, a product launch presentation can automatically surface the correct logo, hero image, and infographic set.

• Improves brand consistency across departments
• Speeds up content creation for proposals, newsletters, and presentations
• Reduces use of outdated or unapproved materials

3. Automated asset metadata enrichment using Copilot

Data flow: Microsoft Copilot to OpenText Core Digital Asset Management

Copilot can assist content managers by generating suggested titles, descriptions, tags, and summaries for newly uploaded assets in OpenText Core Digital Asset Management. This is especially useful for large volumes of campaign images, event recordings, or training media that need consistent classification.

• Improves searchability and asset governance
• Reduces manual cataloging effort
• Supports faster publishing and reuse of assets

4. Approval workflow support for marketing and creative teams

Data flow: Bi-directional

When a new asset is uploaded to OpenText Core Digital Asset Management, Copilot can summarize the asset details and route approval requests through Microsoft Teams or Outlook. Reviewers can receive concise context, provide feedback, and approve or reject assets more efficiently. Status updates can then sync back to OpenText Core Digital Asset Management.

• Shortens review cycles for creative approvals
• Improves visibility across marketing, legal, and compliance teams
• Creates a more structured approval process for regulated content

5. Campaign content assembly from approved digital assets

Data flow: OpenText Core Digital Asset Management to Microsoft Copilot

Campaign managers can ask Copilot to assemble a first draft of a campaign brief, email, or launch plan using approved assets from OpenText Core Digital Asset Management. Copilot can reference the correct images, videos, and supporting files while generating the content outline and messaging.

• Accelerates campaign execution
• Ensures only approved assets are used in customer-facing materials
• Helps teams launch campaigns with less manual coordination

6. Asset usage insights and reporting for business teams

Data flow: OpenText Core Digital Asset Management to Microsoft Copilot

Copilot can analyze asset usage data from OpenText Core Digital Asset Management and help business users understand which assets are most frequently downloaded, reused, or associated with specific campaigns. This supports better decisions about content investment and asset lifecycle management.

• Identifies high-performing creative assets
• Supports content rationalization and retirement decisions
• Helps marketing leaders measure asset value more effectively

7. Controlled sharing of digital assets through Microsoft collaboration tools

Data flow: OpenText Core Digital Asset Management to Microsoft Copilot

Teams can use Copilot to generate secure sharing links, draft distribution messages, and summarize asset usage instructions for internal or external stakeholders. The actual asset remains governed in OpenText Core Digital Asset Management, while Microsoft tools handle communication and collaboration.

• Improves controlled distribution of brand and media assets
• Reduces risk of uncontrolled file copies
• Supports cross-functional collaboration with external agencies and partners

8. Content compliance checks before publication

Data flow: Bi-directional

Before a document, presentation, or campaign asset is published, Copilot can help users verify whether the referenced files in OpenText Core Digital Asset Management are current, approved, and compliant with brand or legal requirements. If a file is outdated or restricted, Copilot can prompt the user to replace it with the correct version.

• Reduces compliance and brand risk
• Prevents accidental use of expired or restricted assets
• Supports governance in regulated industries such as healthcare, finance, and manufacturing

Overall, integrating Microsoft Copilot with OpenText Core Digital Asset Management creates a more efficient content supply chain. Employees can create faster, find approved assets more easily, and maintain stronger governance across marketing, sales, communications, and compliance workflows.