Microsoft Teams - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Microsoft Teams and OpenText Core Digital Asset Management

Microsoft Teams and OpenText Core Digital Asset Management complement each other well in enterprise content operations. Teams is the collaboration hub where business users discuss, review, and approve work in real time, while OpenText Core Digital Asset Management serves as the controlled system for storing, organizing, and distributing approved digital assets such as images, videos, brand files, and campaign content. Integrating the two platforms helps teams collaborate faster without losing governance, version control, or asset visibility.

1. Share approved digital assets from OpenText Core Digital Asset Management into Microsoft Teams channels

Data flow: OpenText Core Digital Asset Management to Microsoft Teams

Marketing, communications, and creative teams can automatically post newly approved assets from OpenText Core Digital Asset Management into a dedicated Teams channel for campaign execution. For example, when a final product image or brand video is approved in the DAM, a notification with the asset link, metadata, and usage notes is shared with the relevant project team in Teams.

Business value: Reduces manual asset distribution, ensures teams use the latest approved content, and speeds up campaign launch coordination.

2. Capture review feedback in Microsoft Teams and route it back to OpenText Core Digital Asset Management

Data flow: Microsoft Teams to OpenText Core Digital Asset Management

Stakeholders can review creative assets in Teams and submit comments, approval decisions, or change requests directly from the conversation. Those responses can be synchronized back to the asset record in OpenText Core Digital Asset Management so designers and content managers have a single source of truth for revisions.

Business value: Eliminates scattered feedback across email and chat, improves review traceability, and shortens approval cycles.

3. Notify project teams in Microsoft Teams when asset versions are updated in OpenText Core Digital Asset Management

Data flow: OpenText Core Digital Asset Management to Microsoft Teams

When a new version of a brochure, product image, or campaign video is uploaded and approved in the DAM, Teams can notify the relevant channel or user group. The message can include version details, approval status, and a direct link to the updated file.

Business value: Prevents teams from working with outdated files, reduces rework, and improves version governance across departments.

4. Use Microsoft Teams as the collaboration front end for asset request workflows

Data flow: Microsoft Teams to OpenText Core Digital Asset Management

Business users can submit asset requests from Teams, such as asking for a new product image, localized banner, or event graphic. The request can be created in OpenText Core Digital Asset Management as a workflow item, assigned to the appropriate creative team, and tracked through completion.

Business value: Makes asset intake easier for non-technical users, standardizes request handling, and improves workload visibility for creative operations.

5. Publish approved assets from OpenText Core Digital Asset Management to Teams-based campaign workspaces

Data flow: OpenText Core Digital Asset Management to Microsoft Teams

For active campaigns, product launches, or internal communications, approved assets can be automatically made available in the corresponding Teams workspace. This gives sales, marketing, and regional teams immediate access to the correct files, usage guidelines, and supporting metadata.

Business value: Improves cross-functional alignment, accelerates content adoption, and supports consistent brand execution across distributed teams.

6. Track asset approval status in Microsoft Teams for faster stakeholder visibility

Data flow: OpenText Core Digital Asset Management to Microsoft Teams

Teams can display workflow status updates from OpenText Core Digital Asset Management, such as draft, in review, approved, or rejected. This is especially useful for campaign managers and business sponsors who need quick visibility without logging into the DAM.

Business value: Reduces status-check meetings, improves transparency, and helps teams manage deadlines more effectively.

7. Support regional content localization and distribution through Teams collaboration

Data flow: Bi-directional

Global marketing teams can use Teams to coordinate localization needs, while OpenText Core Digital Asset Management stores the master asset and regional variants. Local teams can request edits in Teams, receive updated localized files from the DAM, and confirm readiness for market release through the same collaboration space.

Business value: Streamlines global content operations, improves consistency across markets, and reduces delays in localized campaign delivery.

Overall, integrating Microsoft Teams with OpenText Core Digital Asset Management creates a practical bridge between collaboration and controlled asset management. Teams becomes the engagement layer for communication and approvals, while OpenText Core Digital Asset Management remains the authoritative repository for governed digital content.