Monday - Brightcove Integration and Automation

Common Integration Use Cases Between Monday.com and Brightcove

1. Video production and publishing workflow management

Direction: Monday.com ? Brightcove

Use Monday.com as the operational hub for planning, assigning, and approving video production tasks, then push approved assets and metadata into Brightcove for hosting and distribution. Marketing, creative, and communications teams can track script writing, editing, legal review, captioning, and final approval in Monday.com, while Brightcove becomes the system of record for the published video.

• Automatically create a Brightcove upload task when a Monday.com board item moves to ?Ready for Publish.?
• Pass title, description, tags, campaign name, and publish date from Monday.com into Brightcove metadata fields.
• Reduce manual handoffs between production teams and video operations.

2. Live event launch coordination

Direction: Bi-directional

For webinars, product launches, town halls, and virtual events, Monday.com can manage the end-to-end event checklist while Brightcove handles live streaming delivery. Event owners can track speaker readiness, asset creation, registration deadlines, and rehearsal status in Monday.com, while Brightcove provides stream status, playback readiness, and event completion signals back to the board.

• Trigger Monday.com tasks for event setup, stream testing, and moderation assignments based on Brightcove event milestones.
• Update Monday.com when a live stream is scheduled, started, or completed in Brightcove.
• Improve visibility for marketing, IT, and executive teams coordinating high-stakes events.

3. Video approval and compliance review

Direction: Monday.com ? Brightcove

Organizations with legal, brand, or regulatory review requirements can use Monday.com to manage approval workflows before content is published in Brightcove. This is especially useful for financial services, healthcare, education, and enterprise communications teams that need documented sign-off before external distribution.

• Route video assets through review stages in Monday.com, including legal, brand, and accessibility checks.
• Only send approved videos to Brightcove for publishing once required approvers have signed off.
• Store approval status and reviewer comments in Monday.com for auditability.

4. Campaign content calendar and video asset synchronization

Direction: Bi-directional

Marketing teams can coordinate campaign calendars in Monday.com while Brightcove stores the actual video assets used in campaigns. When a new campaign is created or updated in Monday.com, the corresponding video content can be linked from Brightcove, ensuring teams always work from the latest approved version.

• Attach Brightcove video URLs or embed codes to Monday.com campaign boards.
• Sync publish dates, campaign names, and audience segments between systems.
• Give campaign managers a single view of launch readiness across creative, media, and distribution tasks.

5. Post-publication performance tracking and reporting

Direction: Brightcove ? Monday.com

Brightcove analytics can feed viewer engagement metrics into Monday.com so teams can track content performance alongside campaign execution. This helps marketing, communications, and content teams understand which videos are driving views, completion rates, and engagement, then prioritize follow-up actions in Monday.com.

• Send key metrics such as views, watch time, completion rate, and audience engagement into Monday.com items.
• Automatically create follow-up tasks when a video underperforms or exceeds target thresholds.
• Enable weekly reporting for stakeholders without requiring them to log into Brightcove separately.

6. Sales enablement video request and fulfillment process

Direction: Monday.com ? Brightcove

Sales and customer-facing teams can submit requests in Monday.com for demo videos, customer testimonials, product explainers, or event recordings. Once approved and produced, the final assets are published in Brightcove and linked back to the request record for easy access by sales teams.

• Track request intake, production status, and delivery deadlines in Monday.com.
• Publish final videos in Brightcove and automatically update the request with the asset link.
• Improve turnaround time for sales collateral and reduce ad hoc email coordination.

7. Internal communications and executive video distribution

Direction: Brightcove ? Monday.com

Corporate communications teams can use Brightcove to host leadership messages, all-hands recordings, and policy updates, while Monday.com manages the communication rollout plan. Monday.com boards can track audience groups, distribution dates, translation needs, and follow-up actions based on video release status.

• Trigger communication tasks in Monday.com when a new internal video is published in Brightcove.
• Assign localization, captioning, and regional distribution tasks by audience segment.
• Support consistent internal messaging across departments and geographies.

8. Content library governance and lifecycle management

Direction: Bi-directional

Enterprises with large video libraries can use Monday.com to manage content lifecycle decisions such as review, refresh, archive, or repurpose, while Brightcove stores the master video assets. This is useful for organizations that need to keep product videos, training content, and campaign assets current and compliant.

• Track review dates, ownership, and expiration status in Monday.com.
• Update Brightcove records when content is approved for reuse, replacement, or archival.
• Reduce outdated content exposure and improve governance over high-value video assets.