OpenText Active Community - Trading Grid - CELUM Integration and Automation

Common Integration Use Cases Between OpenText Active Community - Trading Grid and CELUM

• Partner-facing asset distribution for B2B campaigns
  Marketing teams manage approved product sheets, banners, and launch kits in CELUM, then publish selected assets to OpenText Active Community - Trading Grid for trading partners to access, download, and use in their own campaigns. This reduces email-based sharing, ensures partners receive the latest approved content, and improves brand consistency across the partner network.
• Centralized issue resolution for content and transaction exceptions
  When a trading partner reports a missing, outdated, or incorrect asset related to a B2B transaction, the issue can be logged in OpenText Active Community - Trading Grid and linked to the relevant content item in CELUM. Content owners can then update, replace, or re-approve the asset in CELUM and notify partners through the community portal. This shortens resolution cycles and improves accountability.
• Approval-driven content release to trading partners
  CELUM approval workflows can govern when assets are ready for external partner use. Once approved, the integration can automatically share the asset package, metadata, and usage rights details to OpenText Active Community - Trading Grid. This ensures only compliant, rights-cleared content is distributed to partners and reduces the risk of unauthorized use.
• Shared document repository for partner onboarding and enablement
  Onboarding materials such as brand guidelines, product launch packs, compliance documents, and training collateral can be maintained in CELUM and exposed through OpenText Active Community - Trading Grid for new or existing partners. Partner managers can control access by region, partner tier, or business unit. This streamlines onboarding and gives partners a single place to find the latest enablement content.
• Bi-directional status updates for content requests
  Trading partners can submit requests for new or updated marketing assets through OpenText Active Community - Trading Grid. Those requests can be routed into CELUM as content tasks or briefs for creative and marketing teams. As the request moves through drafting, approval, and publication, status updates can be sent back to the community so partners know when the asset is available. This improves transparency and reduces follow-up emails.
• Rights and expiration synchronization for partner access
  CELUM manages asset rights, usage windows, and expiration dates, while OpenText Active Community - Trading Grid serves as the partner access layer. The integration can automatically remove expired assets from partner view or flag them for replacement when rights lapse. This helps prevent compliance issues and ensures partners only use valid content.
• Localized content distribution across global partner networks
  CELUM can store localized versions of product and campaign assets by market or language, and OpenText Active Community - Trading Grid can present the correct version to each trading partner based on geography or account profile. This reduces manual version control, speeds regional execution, and supports consistent messaging across markets.
• Audit trail for asset usage and partner collaboration
  Asset publication, download, revision, and approval events from CELUM can be surfaced in OpenText Active Community - Trading Grid to provide a shared audit trail for internal teams and partners. This is useful for regulated industries or complex channel programs where visibility into who accessed what content and when is important for governance and dispute resolution.